Your company's logo should be the symbol for everything that your company represents. 

While your project is still in the concept stage, make sure that your idea is tested against this checklist.

Do not go public with your logo design if can’t meet these simple criteria.

1. Is it both well-planned and original?
2. Is it different than your competitors’?
3. Will it positively assist your marketing efforts?
4. Does it inform, enlighten or entertain your audience?
5. Is it easy to remember?
6. Does it represent your company’s philosophy, background and ethics?
7. Is it timeless in design and style?
8. Is the logo going to be 100% problem free in all aspects of implementation?
9. Is it designed in appropriate graphic formats and by today’s graphic standards?
10. Is it brandable?


Once your new concept has passed these questions, consult with your graphic professional with an open and honest dialogue. The more they know about you and understand your company’s strategic efforts, the more intelligent solutions he can offer in helping you with the execution of your project.