Charts and Diagrams

Charts, diagram or graphs are visual representation of your company data. In a chart, design data are represented by symbols such as bars in a bar chart or lines in a line chart. A chart can represent tabular numeric data, functions or some types of qualitative structures, but compression charts are also a very popular way of conveying a certain message. Where a diagram is a 2D or 3D geometric symbolic representation of information according to some visualization technique, sometimes we use the 3D technique visualization which is then projected onto the 2D surface such as a piece of paper or a monitor.

Typically, the charts, diagrams and graphs we design are mostly graphical, containing very little text, since human eyes are generally able to infer meaning from pictures quicker than from text. One of the more important uses of text in a graph is in the title. A graph's title usually appears above the main graphic and provides a succinct description of what the data in the graph refers to.

It's very important that we understand the purpose of your company's graphs and the final audience of those graphs.  The graphs that you will be using in your online and offline presentations should be consistent in style and design execution in order to maintain your corporate identity integrity.  Very often, the graphs we design for Power Point presentations and Internet usage end up in annual reports, brochures or proposals.  That's why it is important to make sure that the very first design is executed in the appropriate file format; we almost always use vector file types to allow us to export your graphs, charts and diagrams to any raster file for internet, Power Point or slide presentations.  It is also is the best file format for ascertaining sharp lines for printed versions.  This file format is also important later when it comes to adjustments, editions and editing of the graph, as well as production of consistent graphs in the same style and using the same design elements, which is practically impossible to maintain with raster graphic formats.

We will help you and guide you to maintain the branding integrity and corporate identity consistency that many overlook, though all the charts and graphs we design for your organization now and in the future.

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