Postcards are a handy, inexpensive and informal way to stay in touch with clients, suppliers and potentially important contacts. Let the public see who you are by placing your professionally designed business image on the front, where it will be seen by everyone whose hands it passes through on the way to its destination. We specialize in artistic renderings, fine design and graphics with eye-catching messages and phrases.
Direct Mail is a practical method of bringing to a client's attention some regularly scheduled task or delivery that is due on a particular date, a new product or service, or simply serve as a tool to spread the message around to a wide audience. Our artists can design graphics specific to the message or a corporate image of your company, to let them know that you are looking forward to their business.
We design your postcards and all direct mail pieces as a marketing device, and in the same time we make sure your postcard design meets postal requirements. A postcard can also be multifaceted, double as a coupon, gift certificate or event ticket. Ask people to present the card to claim an discount. It’s an easy way to measure effectiveness of the direct marketing efforts.
Coupons are used in print media to elicit a response from the reader. An example is a coupon which the reader cuts out and presents at your store at check-out point to avail of a discount. Coupons in newspapers and magazines cannot be considered direct marketing, since incurs the cost of supporting a third-party medium (the newspaper or magazine); direct marketing aims to circumvent that balance, paring the costs down to solely delivering their unsolicited sales message to the consumer, without supporting the newspaper or magazine.
Measurement of results is a fundamental element in successful postcard and direct marketing. Direct marketing is attractive in many ways, because in many cases its positive effect can be measured directly. For example, if you send out to one million solicitations by mail, and ten thousand customers can be tracked as having responded to the promotion, you can say with some confidence that the campaign led directly to the responses. By contrast, measurement of other media must often be indirect, since there is no direct response from a consumer. Not all marketing methods have to be high tech and expensive in order to be effective. For many types of ventures, a simple and cost-effective direct mail postcard marketing campaign might prove just the beginning for kick-starting company sales.
