Many of our clients asked what benefits our external EDM platform provides, and whether they could just do it in-house themselves. In this page we will cover the major benefits of using an email service provider to send and manage email campaigns.
Easily measure the success of your EDM campaigns
If you know who opened your emails, what they clicked on, who bounced and who unsubscribed, you can start to understand who your audience really is, and what they are interested in.
For every campaign you send, our system automatically creates reports that are:
- Easy to understand
- Automatically updated
- Simple to share with other people Improve your deliverability
Improve your deliverability
Your EDM can only succeed if your recipients are actually able to read it. Using our system to send your campaigns can have a big impact on the number of people receiving the emails.
- We try to maintain relationships with major ISPs like AOL, Hotmail, Yahoo! and many more that mean our mail servers are recognized as legitimate senders of bulk email, so your campaigns have a much greater chance of being delivered.
- We continually check blacklisting services to make sure our servers are not being listed, something which is time consuming and complex to do for your own servers.
- Our mail servers optimize email delivery for particular recipient mail systems, throttling the speed of delivery to match acceptable levels for each system.
Secure, reliable and supported
Your valuable subscriber information and campaign details are kept safe in our data centers. With biometric security, uninterruptible power supplies and environmental control units, our physical security and reliability is state of the art. We keep your data backed up and duplicated across our network at all times. Our hardware is completely redundant, meaning that even if one disk or server fails, nothing will be lost and the system will stay up.
