Make sure to use a valid email address, you’ll need to verify it before you can send any campaigns.
You never want to be identified as a spammer, so every single subscriber in your list must fall into the OK category. Any violation of these rules are very easy for our team to spot and will result in the immediate termination of your account.
OK TO USE
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Opted in from my site
Each subscriber opted in from my own web site where I explained when and what I'd be contacting them about.
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Purchased a product from me
This person is a customer that purchased from me within the last 2 years.
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Handed me their business card at a trade show or other event knowing I'd contact them
If you told the card owner you would be in contact, you have permission. If you did not suggest either with a sign or verbally that you would be contacting them, you do not have permission.
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They completed an offline form and indicated they wanted to be emailed
If someone completes an offline form like a survey or enters a competition, you can only contact them if it was explained to them that they would be contacted by email AND they ticked a box indicating they would like to be contacted.
DEFINITELY NOT OK TO USE
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I haven't emailed the recipient's address for more than 2 years
Permission doesn't age well. Even if you got their permission legitimately, they won't remember giving it to you. If you haven't sent something to that address in the last 2 years, you can't start now.
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I obtained the email addresses from a third party
Whether you purchased a list, were provided one by a partner or bought a bankrupt competitor's customer list, those people never gave YOU permission to email them and they will consider your email spam. No matter the claims of the source of this list, you cannot email them with our software.
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I scraped or "copy and pasted" the addresses from the Internet
Just because people publish their email address doesn't mean they want to hear from you.
