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ArtVersion Interactive, Chicago Based Creative Agency accepted into Forbes Agency Council

We are proud to announce that our creative agency has been accepted into the Forbes Agency Council, an invitation-only community for agencies and agency professionals from many public relations, media strategy, creative and advertising agencies. ArtVersion Chicago, joins other Forbes Agency Council members, who are hand-selected, to become part of a curated network of successful peers and get access to a variety of exclusive resources, including the opportunity to publish and distribute articles and short tips on industry-related topics on Forbes.com website. We are extremely honored for this invitation to contribute with our own views, opinions, trends we are noticing and share the knowledge and experience with Forbes readers. We are looking forward for this network sharing opportunity and we already developed editorial calendar of interesting subjects and topics we’ll be sharing. The reach to over 50 million international readers and Forbes core audience will allow us to get the…

11 months, 24 days ago

5 Creative Branding Strategies That Use Non Traditional Content

One of the best ways to use brand your company is through the use of content. A great piece of content that is marketed effectively will help bring awareness to your brand while also building your credibility. While you can probably use standard articles in your branding efforts, non traditional content can often be a better alternative as content in the form of videos and images can really pick up momentum on social media and really help you get the word out there. Here are five types of non traditional content that you can use for your branding. Infographics Infographics are still one of the best ways to resonate with your target audience. This type of content is delivered in a punchy and visual manner which is incredibly effective in getting readers to pay attention to the content and actually consume it. Producing constant infographics can be a great branding…

1 year, 4 months ago

How to Get Set Up for Usability, UI and UX Testing

Many marketing managers know that they want to improve their website’s usability, UI, and UX, but don’t quite know how to approach such a project. They often don’t know where to start or what to pay attention. To make any kind of design testing worthwhile, you have to break it down into simple steps and stay focused on what you want to achieve. The first step to getting set up for any kind of testing is to first observe what’s happening on your website. You can do this with the usage of click heat map software tools, analytics, and general statistics. Most of these software tools are cheap, fairly easy to set up and understand. They will give you a good idea of how users are interacting with your website on multiple levels. After a few days of collecting this information, you need to think about your primary goal and…

1 year, 4 months ago

5 Tips for Improving Your App’s UX Design

Just because your app has a great design doesn’t necessarily mean that your users will be ecstatic about using it. App UX design is just as important as the visual presentation of the app. Without optimizing for user experience, you’ll frustrate your users with redundant tasks, unintuitive user interaction, or useless functionalities. Here are some great tips for improving your app UX design. Tip #1: Optimize functionalities and make it clear what users should do As an example, if there is a functionality to pull out a tab to access a navigation menu, it should work without any issues. It should not be too sensitive where a single tap pulls it out all the way nor too tough to the point where users need to really work on it to bring it out. It’s also important that you clearly explain to users what they need to do to take some…

1 year, 4 months ago

New Design Trends that are Being Used to Create Impactful Annual Reports

With everything else that needs to be done in a company, it goes without saying that the average annual report design is often overlooked. For this reason, the typical company annual report is wordy, filled with industry jargon, and simply boring. You don’t have to treat your annual report as most companies do and treat it as a formality. It can be used as a channel to catch the interest of potential investors, help secure business partners, and act as a branding vehicle. They key is to use great design to present information that is engaging. A great way to center your annual report design is with a powerful story. You can center the report on your brand’s core story or if that has been overdone, center it around the most fascinating and relevant story your brand has gone through this year. This gives you a foundation on how the…

1 year, 7 months ago

Responsive Design is the Answer

We all know how important it is to have a mobile friendly web design at this day and age. Almost everybody uses their smartphone or tablet to browse the Internet. Despite that, many websites still haven’t adapted to these user habits with responsive design. Some are still using mobile-dedicated websites or worse, are still serving their desktop sites to mobile users. If you belong in either of these categories, here are some reasons why responsive web design is the answer. Responsive design is the answer if you depend on search engine optimization to get traffic to your site. When you work on search campaign for your responsive site, you are building content and links for both the mobile and desktop version of your website. With a separate mobile-dedicated site, you have to double your efforts into your search campaign. Plus, Google actually recommends that you use responsive design. It’s the…

1 year, 8 months ago

7 Best Practices for Your Site’s Call to Action

One of the most neglected parts of a sales page’s web design is the call to action button (CTA). A call to action button or link is basically the device that is used to get users to take some kind of action whether it’s signing up to an email list or going through with a purchase. Many marketers do not do enough to create a compelling CTA while others highlight the CTA in the wrong manner. A strong CTA will increase your conversion rates while also improving your site’s web usability. If you follow these best practices, you should be able to improve your CTA and as a result, your conversion rates. 1. Use active language and command the user to take action. Some great examples of strong CTAS are: Claim Your Free Trial Subscribe for Your Free Gift Lock In Your Reservation 2. Make sure that the button stands…

1 year, 8 months ago

3 Roles that Your Web Design Plays in Your Digital Marketing

Is your web design fulfill its role in your digital marketing? If you’re like many marketers, you may be wondering about the meaning behind this question. While you may see web design as mainly having a presented oriented purpose, it has many roles in digital marketing. Here are a few examples to help you understand why different designs are needed for different purposes. 1. Content Consumption and Proliferation While the quality of your content and the copy used to capture the user’s attention has the biggest impact on whether your content is consumed or shared, the design is also important. Proper formatting, site layout, share buttons and your font all have a role in how users interact with your content. For example, did you know that simply changing your font style and size can increase readability drastically? This can especially be impactful if you have a responsive site and you…

1 year, 9 months ago

From UI/UX to Usability

Here are some simple fixes that you can apply to your site today. User Experience (UX Design) 1. Test for simplicity and proper functionality. Does your shopping cart correctly adjust to users adding or removing items? Do actions on your site provide a clear solution and are they instantly rewarding to users? Are there any browsing activities that are redundant? Use and test your site extensively to find any elements that might take away from the browsing experience. 2. Make sure your content is properly formatted. There is a world of a difference between a piece content that’s formatted properly and one that’s not. It’s not just about using line breaks between paragraphs and making sure proper punctuation is used. It’s about making an impact with the content by breaking up apart so that the lead gets proper attention, important parts of the content are highlighted, sub-topics are broken up…

1 year, 9 months ago

Web Design Trends to Be Aware of in 2016

2015 saw the popularization of many web design trends such as storytelling centered design, unique typography, and minimalism. Many of these designs were effective in getting visitors to focus on the content and less on the visual aspects of the site. Despite that, these designs still produced attractive designs reminiscent of focus and minimalist elegance. With 2016 in sight, there are new emerging trends that are standing out. Some may work wonders for your site while some may be lackluster. Let’s take a look into what we can expect. The first trend that’s been on the spot light is the hamburger menu. This is basically a menu that pops up when users click on a square with three bars in the middle (hence the name). The great thing about this icon and menu design is that it creates more free space and puts more emphasis on the main content. This…

1 year, 9 months ago