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ArtVersion Presented With Nine Top Honors from Vega Awards

Celebrating the best in digital media excellence, each year, Vega Digital Awards recognizes and honors the outstanding performance, talent and effort of the best digital and creative professionals, web developers, web designers and web agencies around the world. Alongside the best ad agencies, public relations firms, interactive agencies, web designers – ArtVersion is pleased to have been awarded a record 9 honors for 2017, including four prestigious Canopus (1st Place) Awards and five Centauri (2nd Place) Awards. Members of the 2017 Vega Awards Jury is composed of a group of prestigious and highly respected individuals handpicked from the digital and creative industry around the world. Among the projects honored, ArtVersion was recognized across multiple areas of expertise inlcuding design and strategic concentration inclusive of three website designs: Cristaux, Tiara, and JetRails. Cristaux Tiara Salon JetRails 2017 ArtVersion Vega Awards Summary Canopus (1st Place) – W17007 Beauty and Cosmetics – Tiara…

17 days ago

Brand Centered Marketing: How The Right Imagery Affects Strategy

In marketing and advertising, whether print or digital, no element is arguably more essential than imagery. With roughly 80 percent of consumers more likely to read a piece of content that contains colorful, relevant visuals – an integrated and aligning image strategy is a highly effective method for increasing market share. If a brand is not effectively using imagery as a part of an overall marketing strategy – they are missing out on revenues and valuable conversion opportunities. Marketing strategy encompasses a wide range of activities, but they all work together to produce brand image. The presence of a positive brand image is critical to the longevity of a business, and imagery is a powerful tool in forging this connection with the consumer and overall industry performance. Brand-centric and customized imagery – including illustrations, custom photography and carefully curated stock photography can boost a brand’s position and recognition in the…

25 days ago

Brand Experience is All-Inclusive

It’s easy to get immersed in the digital aspect of a brand experience with measurable ROI and supporting interactive elements, but creating a total brand experience goes far beyond virtual. Successful brand strategy and campaign development encompass touchpoints that expand to all aspects of a user’s relationship with a company or brand. From the first point of contact to conversion all the way to customer retention strategies – brands must leverage all platforms possible to guide the experience to sustain a lasting relationship. Since attending PRINT 17 earlier this month, the ArtVersion team has been reflecting on the strength of graphic communications when paired with great design. Discussing industry-ranging innovation, education, and methodologies – the team was given an up-close look at the latest technologies and trends for pathway implementation. With the power to forge connections and change the face of business, marketers, and designers must utilize these tools to…

1 month, 22 days ago

Right Now: Five Packaging Trends Driving Brand Growth

Packaging design trends provide us with direct insight into what consumers feel, what problems they need to solve and what is coming next. Today, it’s all about connection, understanding and engagement. Designers are tasked with uncovering, realizing and articulating what is important to a consumer and to direct that experience. Through story, shape and structure, designers and brands can deliver the experience to make invaluable connections that last a lifetime. Brand Basic Gone are the days of generic or in house brands being a bad thing. House labels from brands like Amazon, Whole Foods, Target and Trader Joes – even luxury brands are emerging to focus on simplicity and clarity. A departure from the often headache inducing ‘world of choice’ that permeates store shelves, basic brands are the ‘unchoice’ making purchasing a straightforward affair. Heritage Nothing quite strikes a chord with consumers than a brand who has been around the block a time…

2 months, 24 days ago

A Plan To Innovate: How Companies Can Benefit From Visual Branding

Breaking into any given market is a bit like being blindfolded. You know you have a great product or service, but unless the positioning is right, the strategy has a fifty percent chance of failure. The right positioning consists of a series of elements including design, which arguably has the power to make or break the whole implementation. Design is much more than just a visual representation of a product, brand or service. Brand design or visual branding, when done right, approaches all aspects of a business – from its digital persona, user set, goals, packaging, and the list goes on. This is where the difference between ‘designing for a brand’ and just ‘designing’ comes into focus. Simply designing something creates a distance from the design to the brand, ‘designing for a brand’ engages the designer and involves collaboration with founders, marketing teams, and brand or project stakeholders. There are…

4 months, 5 days ago

Making an Impact with Package Design In The Digital Environment

Today more than ever, packaging design matters to the customer experience. It can be an invisible element, seamless to the product’s function, or serve as an extension of the product itself. Packaging trends can be relative to the industry and product, while elements of packaging like material and appearance are reflective of cultural and user sets. Interaction with packaging has the power to connect customers to a brand for life, so it’s essential that the design and format be eye-catching, efficient to produce and reflective of the brand it represents. In addition to the constant competition on the shelves, brands have a new challenge to face – the digital consumer. Ensuring focus on specific elements will help to deliver a thoughtful and authentic experience. Storytelling While it may seem counterintuitive, online experiences have given rise to a more immersive experience than that of a face to face interaction with a…

4 months, 11 days ago

Life Cycle of the Web Design Process: A Unified Perspective

Achieving an optimal website design requires a strategy that aligns with the goals of the business it represents. When approaching web design, many jump right to the ‘design‘ portion. Thoughts of imagery, interactivity, and dynamic visuals come to mind. To attain the ideal UX, before entering this exciting design phase, the strategy and wireframing process should take place, with web designers taking a first step in projects through a layout strategy to suit the needs of the client and user. When discussing a site design, many think that a website is a one size fits all approach, and if not guided correctly, end up with an informational site that ends up having to be redesigned as soon as company needs change. Whether designer, developer, project stakeholder or client, it’s important to understand the technical aspects such as layout, wireframes, code, and content strategy and management. Understanding the process being entered…

5 months, 11 days ago

Getting to Know Your Conversion Goals

Whether coming to our agency for a site refresh, rebrand or identity development – all of our clients have one thing in common: they want to make their business better. But what does that mean? Working back to establish goals and how these goals can be met is essential to determining what the conversion points will be on a digital product being designed. Is the goal increased revenue, customer satisfaction or greater market share? Setting these clear objectives when strategizing design is the ideal way to directly correlate these actions to business results. Working in close collaboration with marketing teams and brand managers, there is no shortage of business acumen. Through an immersive discovery phase, business goals are translated into actionable digital strategies. If the conversion goal is lead generation, for example, we can better support this initiative by raising awareness of the brand at large through content and visuals. What is…

5 months, 22 days ago

Design Language: The Power of Consistency

Creating a digital experience that features consistent elements throughout is a core principle in successful design. Consistency is a critical component of user experience design, content strategy and user interface design that promotes intuitive experiences. When design elements feature consistency in both their look and feel as well as functionality, users can move about the interface with an ease of use, allowing them to focus on executing the task and not learning how the product UI works every time they switch the context. Making your website intuitive is often translated by website owners as simplifying your website. However, it goes way beyond that. While simplicity is part of it, you want your users to easily ‘get’ how to use your website. Things like organizing your navigation menu, providing breadcrumb links, and using graphics/color to distinguish interactive elements are all good examples of making your website intuitive. A visual hierarchy should…

6 months, 1 day ago

Microinteractions: the Secret Driving Force of UX

Design is in the details – and nowhere does this ring more true than with the design and implementation of a website. It is within these details that the heart of the optimal user experience resides and it is an essential task to ensure they are not missed. Designers must delve into the journey, placing themselves in the mind of the user to understand each step to reach the destination. For this purpose, microinteractions serve as the essential function to drive the core experience, ultimately leading to conversion. Defining the Microinteraction Fairly innocuous on their own, microinteractions are a series of tiny movements that lead to a wholistic experience. Providing singular moments of communication interaction, feedback and even feeling – the interface truly becomes an experience, offering seamless transitions, recognition and an more intuitive, human-centered process on the whole. These series of ‘interactions’, coined ‘microinteractions’ by author Dan Saffer, include movements such…

7 months, 25 days ago