All posts tagged: brand trust

Cultivating Digital Trust Through Solid Brand Attributes

Building trust in the digital environment is a hot topic these days – and for good reason. The key to successful brand building is the presence of brand attributes that actually deliver on their promise, positioned to the right consumer. It is one thing to be interested in a brand, but quite another to become connected and engage with it. The process that converts a prospective customer into a loyal follower is a multi-faceted feat of branding as well as a dedication to a sustained service approach. The products, services, actions and words of a brand are constantly scrutinized under the microscope of social media, which today, is the voice of the consumer. A brand can easily endear themselves via powerful positioning and flashy graphics, but quickly fall flat if promises are not backed up. Looking to the core of a company’s values, whether a startup or well established organization, will ignite a commitment to reaching…

3 years, 3 months ago