All posts tagged: chicago creative agency

Digital Authenticity: Building the Ideal Brand Voice Through Web Design

Brand culture embodies the core value of what a company offers and what they stand behind – so it’s critical that the digital persona reflect this accurately. One of the most powerful branding tools to express this point of view is through web design. It’s these channels that drive us to connect with a brand – if we choose to engage, and ultimately make a conversion. Trust reigns supreme in the digital environment – and at the end of the day, it all depends on the users view of the brand. For web designers, content strategists and marketers, this presents a true challenge: How can we ensure an authentic user experience unless we are completely immersed in the brand being represented? What truly makes an organization stand out is when their brand is relatable. Once that style permeates into a company’s design process, it connects the brand to a unique…

6 months, 9 days ago

5 Reasons to Implement WordPress for Enterprise

Because of size and reach, enterprise businesses must be equipped with a scalable and secure web presence to compete in their markets. As a result, new enterprise WordPress VIP and plugins are being developed to provide a more robust system and streamline processes for brands of all shapes and sizes. If you’re already an alternate free theme or third party theme for your WordPress site or another platform altogether, here’s are some strong reasons to invest in WordPress for enterprise. Digital Content Management Infrastructure Developing a custom theme will make it easier to build and manage your website. With a central content hub or decoupled CMS, you can customize the admin user interface to your company’s needs, you won’t have to waste time trying to figure out what to do or having to deal with an unintuitive setup. You can add shortcuts, tools such as Edit Flow and apps like…

7 months, 4 days ago

How Web Presence Impacts Overall Brand Positioning

Recent research about how small businesses use websites and social media suggests some striking trends: One in five small businesses use social media in place of a website, yet 24% of small businesses report that they do not have a formal strategy guiding their social media presence. The findings come from Clutch, a research and reviews firm based in Washington DC. “Sometimes business owners think web design is the last thing they need to think about,” says Vanessa Petersen, ArtVersion’s Executive Director of Strategy. “But once you make that decision to put in the work to [build a website], it’s amazing what it can do to ease some of the burdens of doing business.” One such burden is managing a small business’ online reputation, which is significantly easier when a small business manages their own website and tends strategically to their online presence overall. Build Trust and Credibility By providing…

9 months, 18 days ago

Brand Centered Marketing: How The Right Imagery Affects Strategy

In marketing and advertising, whether print or digital, no element is arguably more essential than imagery. With roughly 80 percent of consumers more likely to read a piece of content that contains colorful, relevant visuals – an integrated and aligning image strategy is a highly effective method for increasing market share. If a brand is not effectively using imagery as a part of an overall marketing strategy – they are missing out on revenues and valuable conversion opportunities. Marketing strategy encompasses a wide range of activities, but they all work together to produce brand image. The presence of a positive brand image is critical to the longevity of a business, and imagery is a powerful tool in forging this connection with the consumer and overall industry performance. Brand-centric and customized imagery – including illustrations, custom photography and carefully curated stock photography can boost a brand’s position and recognition in the…

1 year, 1 month ago

Trending Web Design: Card & Dynamic Grid Layouts

Whether a website design is minimalist or maximalist in style, one layout element remains true – the design must be sharp and easy for the user to navigate. Grid and card layouts have become widely used for sites of all types, but primarily for pages with a high volume of data or relevant calls to action. The popularity of cards can best be attributed to the rise of mobile usage. Though it is used widely by designers and developers – the trend will certainly continue – and for good reason. Delivering digestible information in a clear way allows a user the ability to consume a great deal of information at one time. Acting as ‘containers’ for content, their usually boxy shape lends easy arrangement across multiple devices. Originally gaining ground via image sharing and social media platforms such as Pinterest and Instagram, cards have become one of the go-to implementations…

1 year, 3 months ago

Design Language: The Power of Consistency

Creating a digital experience that features consistent elements throughout is a core principle in successful design. Consistency is a critical component of user experience design, content strategy and user interface design that promotes intuitive experiences. When design elements feature consistency in both their look and feel as well as functionality, users can move about the interface with an ease of use, allowing them to focus on executing the task and not learning how the product UI works every time they switch the context. Making your website intuitive is often translated by website owners as simplifying your website. However, it goes way beyond that. While simplicity is part of it, you want your users to easily ‘get’ how to use your website. Things like organizing your navigation menu, providing breadcrumb links, and using graphics/color to distinguish interactive elements are all good examples of making your website intuitive. A visual hierarchy should…

1 year, 7 months ago

A Tailored Approach: Personalization and Customization in UX Design

In the realm of user experience, customization has long been the gold standard that users have come to expect in their interactions. Increasingly, those customized experiences are being tasked to take a step further into a more personalized product. This shift is driven by the need to offer the most tailored experience that expressly serves the need of the targeted user set, and further – can become a different experience for each individual user based on dialing in their own settings. The challenge is in designing a system that can accomplish all the necessary tasks, represent the brand – all while providing a ‘one of a kind’ experience for the user where the system knows them. Personalization vs. Customization A mixture of both customization and personalization is necessary to accomplish the most optimized platform, particularly with mobile. Differentiating ‘personalization’ from ‘customization’ is critical. The separation really comes down to who…

2 years, 1 month ago

5 Reasons to Consider a Microsite for Your Business

The use and benefits of a microsite can many times go under the radar when strategizing for marketing initiatives. In reality, they are a valuable tool in promoting an event, campaign or product launch. In its most basic form, a microsite is a website that features affiliated or branded content from specific company or organization – but that is located away from the actual homepage of the business itself. The site has its own URL, however some companies choose to create a similar extension that references the business home page URL. To understand whether a microsite is a good fit, a team must determine if it meets the needs and goals of their marketing program. SEO Because of the fact that a microsite is housed by its own URL, an entirely new Search Engine Optimization system can be built. Since users will be driven to the site because of one…

2 years, 5 months ago

Successfully Launching a New Product Into a Crowded Marketplace

It’s official, half of the year is behind us – and fourth quarter is around the corner. For many companies, this is the ‘bread and butter’ of their financial goals and can make or break a year. Having a great product is only half the battle, launching a product that will be profitable and even disrupt the market – requires a great deal of planning, strategy and hands-on effort. Once upon a time, a company could launch a product by simply attending an industry specific trade show or hiring a PR company – all in one shot. While those outlets remain critical elements in a launch strategy, a myriad of platforms now exist that reflect the shifting market and rise in technology. In order to implement a launch that will truly make an impact – several alternate methods must also be tapped. Create Anticipation Don’t wait until the product is…

2 years, 5 months ago