All posts tagged: CMS

6 Ways to Improve User Experience Through Content Strategy

Designers, marketers and business owners have a great deal to gain (and learn) from content strategy. A single sentence of copy can easily be ignored with a user scrolling right past, but if called out with the right mix of design and content implementations – it can be the key to conversion. Whether digital media or print assets, beginning a design process with content strategy is a way to ensure that the brand will be shown in the most authentic and intuitive manner. When a design and content team work in tandem to create the framework for graphics and content, the user experience will be fully optimized. Content strategy can take many forms, and a team may not even know they are tapping into its benefits – here are a few ways to take advantage of better user experience through content strategy methodologies. Asset Assessment In the beginning stages of content strategy, it’s…

7 months, 10 days ago

A Better Content Management System for a More Agile Business

While it may not seem that choosing the right content management system has to do with branding authenticity, there is a clear connection. The fact is that most content management systems put in place fail because of human factors (i.e.) the system is too complicated, the user is inexperienced, there are too many steps, the specifications don’t fit the company and so on. While some multi step systems may work for one enterprise, it might not work for another. Choosing the right system can open up a world of possibilities in connecting with users as well as creating a more positive and knowledgeable internal culture. Even equipped with this information, the right content management systems are not being put into place. This is largely due to the fact that they are chosen in an artificial manner where the true needs of the organization are not considered. Aligning a company to the right…

1 year, 6 months ago