Brands have a collection of aspects to them that should be presented across all platforms of their corporate image. When reviewing your corporate identity, have you neglected to market all the aspects of your Brand lately? Many believe that only larger brands acquire the power to establish multiple, as well as sub, brands, within their already existing brand, which is frankly not true. Expanding your already established brand, by creating brands in the order of your current products will ensure greater return on your investment. Establishing and designing Microsites, for your products, campaigns and programs, will help to build a strong brand around these items, as well as grow your already existing brand. Microsites are smaller websites, or a cluster of web pages about 7 to 10, which present particular aspects of your already existing brand. These sites should always link back to your main website; however, they will provide more information that you will not be able to present on your website, for one particular item. Microsites also help to build a new brand,…