All posts tagged: customer experience

Experience Is Everything

Experience can take many forms. Experience is all around us. Experience is the product. Experience is the best teacher. Experience is everything. Whether its conscious or fades into the background, an experience is the totality of many parts coming together to create a perception that is sensory, informational, useful and observational. We learn from experiences, and gain experience. Meaning, once we experience something, we are knowledgeable on the topic and able to form studied opinion, and if positive – returning with the knowledge to navigate it again. Taking into consideration the all encompassing nature of an experience, its no wonder that multiple types of experience strategies have taken hold in the digital environment. Its one thing to create an in person experience that can be controlled, but quite another to take a user down a path that truly reflects the brand or organization it represents without seeing the user in the flesh. A…

2 years, 7 months ago

Are You Experienced?

Its one thing to deliver a great product, but can you back it up with a total brand experience? Industry research leader (Gartner) predicted that by 2016, 89 percent of companies would expect to compete mostly on the basis of customer experience (CX). The problem is that most organizations either   lag in their customer experience strategy, or worse, don’t have one at all. Whether consumer or business, its no surprise that for a product to take off it needs to work efficiently and be designed well. Despite being critically important aspects of delivering a great product, they aren’t the only factors that lead to success. To truly deliver an experience that will optimally serve the user and brand over time, both user experience and customer experience strategies must be put in place. Because customer experience and user experience (UX) are often implemented side by side or in a phased approach,…

2 years, 10 months ago