All posts tagged: Design Firm

Trending Web Design: Card & Dynamic Grid Layouts

Whether a website design is minimalist or maximalist in style, one layout element remains true – the design must be sharp and easy for the user to navigate. Grid and card layouts have become widely used for sites of all types, but primarily for pages with a high volume of data or relevant calls to action. The popularity of cards can best be attributed to the rise of mobile usage. Though it is used widely by designers and developers – the trend will certainly continue – and for good reason. Delivering digestible information in a clear way allows a user the ability to consume a great deal of information at one time. Acting as ‘containers’ for content, their usually boxy shape lends easy arrangement across multiple devices. Originally gaining ground via image sharing and social media platforms such as Pinterest and Instagram, cards have become one of the go-to implementations…

12 days ago

Right Now: Five Packaging Trends Driving Brand Growth

Packaging design trends provide us with direct insight into what consumers feel, what problems they need to solve and what is coming next. Today, it’s all about connection, understanding and engagement. Designers are tasked with uncovering, realizing and articulating what is important to a consumer and to direct that experience. Through story, shape and structure, designers and brands can deliver the experience to make invaluable connections that last a lifetime. Brand Basic Gone are the days of generic or in house brands being a bad thing. House labels from brands like Amazon, Whole Foods, Target and Trader Joes – even luxury brands are emerging to focus on simplicity and clarity. A departure from the often headache inducing ‘world of choice’ that permeates store shelves, basic brands are the ‘unchoice’ making purchasing a straightforward affair. Heritage Nothing quite strikes a chord with consumers than a brand who has been around the block a time…

30 days ago

Merging Marketing, Design and Sales Efforts Into An Aligning Digital Strategy

Today, standard business operations increasingly exist primarily on digital platforms, challenging users’ relationships and interactions with an organization. Vital to a successful business, these channels must be recognized, developed and thoughtfully implemented. Acting as the fundamental delivery method of determining this engagement, the use of a digital strategy is essential for any organization. With the goal of brand awareness, increased outreach and market share gain, business owners make investments in these critical pursuits without having core strategies in place and even more worrisome – jumping into resource draining marketing plans that simply don’t align with their business goals or brand messaging. Often marketing, design and sales departments operate in linear motion with only a few essential cross functional touch-points along the way. This results in duplicate activities, watered down results and a disjointed overall experience. So how can these efforts merge – allowing a digital strategy to align with business…

1 month, 19 days ago

A Plan To Innovate: How Companies Can Benefit From Visual Branding

Breaking into any given market is a bit like being blindfolded. You know you have a great product or service, but unless the positioning is right, the strategy has a fifty percent chance of failure. The right positioning consists of a series of elements including design, which arguably has the power to make or break the whole implementation. Design is much more than just a visual representation of a product, brand or service. Brand design or visual branding, when done right, approaches all aspects of a business – from its digital persona, user set, goals, packaging, and the list goes on. This is where the difference between ‘designing for a brand’ and just ‘designing’ comes into focus. Simply designing something creates a distance from the design to the brand, ‘designing for a brand’ engages the designer and involves collaboration with founders, marketing teams, and brand or project stakeholders. There are…

2 months, 11 days ago

Elements to Look For When Deciding On an Outside Team for Marketing Collaboration

From startup to enterprise, there are a myriad of challenges in hiring the right creative team for any given project. Finding the right group of individuals to handle a product launch, event campaign or website design can be a daunting task, even holding the health of the business in the balance, so choosing the right agency to partner with is vital to a positive outcome. Even if conducted solely in-house with internal teams who have an intimate understanding of the brand at hand, each branding initiative is a coordinated effort of stakeholders, accountability, idea generation and – let’s face it, ultimately –  a juggling act. Even with the right internal resources, it can be a benefit for companies and brands to obtain an outside perspective from both creative and logistical standpoints. Individuals who can objectively look at assets and then engage with the material are able to design pathways and…

3 months, 4 days ago

Life Cycle of the Web Design Process: A Unified Perspective

Achieving an optimal website design requires a strategy that aligns with the goals of the business it represents. When approaching web design, many jump right to the ‘design‘ portion. Thoughts of imagery, interactivity, and dynamic visuals come to mind. To attain the ideal UX, before entering this exciting design phase, the strategy and wireframing process should take place, with web designers taking a first step in projects through a layout strategy to suit the needs of the client and user. When discussing a site design, many think that a website is a one size fits all approach, and if not guided correctly, end up with an informational site that ends up having to be redesigned as soon as company needs change. Whether designer, developer, project stakeholder or client, it’s important to understand the technical aspects such as layout, wireframes, code, and content strategy and management. Understanding the process being entered…

3 months, 16 days ago

Is Ambiguity Really Bad When It Comes to Creative Work?

When it comes to working with a creative agency the premise is that the agency should know exactly how to proceed with the project. But if you look at it clearly, all projects are different and all brands/companies require a unique approach. Sometimes it just comes down to a situation where not everything can be meticulously planned and crafted. But is this kind of ambiguity necessarily a bad thing? Not exactly. Ambiguity means not knowing how everything should come together. It doesn’t mean that the agency will be stuck without any way to proceed. If you know the creative agency has a track record of having produced great results for their clients, then you’re probably in good hands. It just comes down to you embracing ambiguity if the agency can embrace it. With embracing ambiguity comes the ability to embrace all kinds of possibilities. Because both you as the client…

1 year, 11 months ago

Cultivating Digital Trust Through Solid Brand Attributes

Building trust in the digital environment is a hot topic these days – and for good reason. The key to successful brand building is the presence of brand attributes that actually deliver on their promise, positioned to the right consumer. It is one thing to be interested in a brand, but quite another to become connected and engage with it. The process that converts a prospective customer into a loyal follower is a multi-faceted feat of branding as well as a dedication to a sustained service approach. The products, services, actions and words of a brand are constantly scrutinized under the microscope of social media, which today, is the voice of the consumer. A brand can easily endear themselves via powerful positioning and flashy graphics, but quickly fall flat if promises are not backed up. Looking to the core of a company’s values, whether a startup or well established organization, will ignite a commitment to reaching…

2 years, 7 months ago

Thinking Beyond the Logo: A Packaging Primer

Unless a consumer already has knowledge or experience on the quality of a product, they must be drawn into the experience visually. We are all attracted initially, whether we’d like to admit it or not, by the commanding attention of good, or bad packaging design. While the importance of a great logo plays a big part, the effective implementation of visually appealing and striking design through packaging has an immeasurable impact on prospective customers. The importance of packaging both in person at point of sale or via photography on a website or in print cannot be underestimated. A package that is well designed and even interactive, mirroring it’s branding and digital platform will stand out from it’s competitors every single time. First impressions are everything. Packaging a product is a way of putting the best possible face forward to potential customers when they encounter a product or brand for the…

2 years, 8 months ago

Building A Creative Infrastructure

Organizational structures are built – block by block consisting of values, ideals and beliefs. Separately, they are abstract, but come together to form a narrative infrastructure. This is the framework for which a brand forms and comes into being, ideally evolving & refreshing over time. As additional systems are designed & added in response to users and marketplace ideals, the structure retains its sound quality and remains limber as the result of a constant stream of creative implementation. This structure applies to all aspects of the organization whether digital or individual, permeating each channel that a brand impacts. The customer facing website of a brand is the proverbial front door to this structure. There is constant energy inside the walls, and at times, even turmoil, but the core, from which it is built, keeps the system running. There are many benefits of building from the ground up and doing the work…

2 years, 9 months ago