All posts tagged: digital agency chicago

Brand Centered Marketing: How The Right Imagery Affects Strategy

In marketing and advertising, whether print or digital, no element is arguably more essential than imagery. With roughly 80 percent of consumers more likely to read a piece of content that contains colorful, relevant visuals – an integrated and aligning image strategy is a highly effective method for increasing market share. If a brand is not effectively using imagery as a part of an overall marketing strategy – they are missing out on revenues and valuable conversion opportunities. Marketing strategy encompasses a wide range of activities, but they all work together to produce brand image. The presence of a positive brand image is critical to the longevity of a business, and imagery is a powerful tool in forging this connection with the consumer and overall industry performance. Brand-centric and customized imagery – including illustrations, custom photography and carefully curated stock photography can boost a brand’s position and recognition in the…

1 year, 1 month ago

Are You Experienced?

Its one thing to deliver a great product, but can you back it up with a total brand experience? Industry research leader (Gartner) predicted that by 2016, 89 percent of companies would expect to compete mostly on the basis of customer experience (CX). The problem is that most organizations either   lag in their customer experience strategy, or worse, don’t have one at all. Whether consumer or business, its no surprise that for a product to take off it needs to work efficiently and be designed well. Despite being critically important aspects of delivering a great product, they aren’t the only factors that lead to success. To truly deliver an experience that will optimally serve the user and brand over time, both user experience and customer experience strategies must be put in place. Because customer experience and user experience (UX) are often implemented side by side or in a phased approach,…

2 years, 11 months ago