All posts tagged: Digital Agency

Digital Authenticity: Building the Ideal Brand Voice Through Web Design

Brand culture embodies the core value of what a company offers and what they stand behind – so it’s critical that the digital persona reflect this accurately. One of the most powerful branding tools to express this point of view is through web design. It’s these channels that drive us to connect with a brand – if we choose to engage, and ultimately make a conversion. Trust reigns supreme in the digital environment – and at the end of the day, it all depends on the users view of the brand. For web designers, content strategists and marketers, this presents a true challenge: How can we ensure an authentic user experience unless we are completely immersed in the brand being represented? What truly makes an organization stand out is when their brand is relatable. Once that style permeates into a company’s design process, it connects the brand to a unique…

6 months, 9 days ago

Brand Centered Marketing: How The Right Imagery Affects Strategy

In marketing and advertising, whether print or digital, no element is arguably more essential than imagery. With roughly 80 percent of consumers more likely to read a piece of content that contains colorful, relevant visuals – an integrated and aligning image strategy is a highly effective method for increasing market share. If a brand is not effectively using imagery as a part of an overall marketing strategy – they are missing out on revenues and valuable conversion opportunities. Marketing strategy encompasses a wide range of activities, but they all work together to produce brand image. The presence of a positive brand image is critical to the longevity of a business, and imagery is a powerful tool in forging this connection with the consumer and overall industry performance. Brand-centric and customized imagery – including illustrations, custom photography and carefully curated stock photography can boost a brand’s position and recognition in the…

1 year, 1 month ago

3 Roles that Your Web Design Plays in Your Digital Marketing

Is your web design fulfill its role in your digital marketing? If you’re like many marketers, you may be wondering about the meaning behind this question. While you may see web design as mainly having a presented oriented purpose, it has many roles in digital marketing. Here are a few examples to help you understand why different designs are needed for different purposes. 1. Content Consumption and Proliferation While the quality of your content and the copy used to capture the user’s attention has the biggest impact on whether your content is consumed or shared, the design is also important. Proper formatting, site layout, share buttons and your font all have a role in how users interact with your content. For example, did you know that simply changing your font style and size can increase readability drastically? This can especially be impactful if you have a responsive site and you…

2 years, 10 months ago

5 Essential Website Features to Have in 2016

From search engine guidelines to software updates, the terrain of the online world is changing constantly – and 2016 – it seems will be no exception. At the top of every companies marketing strategy for 2016 should be a handful of essential elements that a website must have to be competitive. Whether looking to optimize an existing site or starting from the ground up, these features are non-negotiable. #1: Responsive Design Responsive web design (RWD) is the process of constructing your website so that no matter what screen size a visitor is using your website will respond and self adjust to fit that screen size. Responsive Design is incredibly important for many reasons. Honestly, if your site doesn’t include this feature yet – run, don’t walk to a team that can implement this for you STAT. In addition to making your site accessible from any screen, google is now requiring that…

2 years, 11 months ago

Are You Experienced?

Its one thing to deliver a great product, but can you back it up with a total brand experience? Industry research leader (Gartner) predicted that by 2016, 89 percent of companies would expect to compete mostly on the basis of customer experience (CX). The problem is that most organizations either   lag in their customer experience strategy, or worse, don’t have one at all. Whether consumer or business, its no surprise that for a product to take off it needs to work efficiently and be designed well. Despite being critically important aspects of delivering a great product, they aren’t the only factors that lead to success. To truly deliver an experience that will optimally serve the user and brand over time, both user experience and customer experience strategies must be put in place. Because customer experience and user experience (UX) are often implemented side by side or in a phased approach,…

2 years, 11 months ago

7 Tools to Boost Online Holiday Marketing Campaigns

Campaigns, promotions, sales, marketing pushes – however you name it – the holidays are upon us and with that a barrage of offers, steals and deals that are too good to pass up and some that fall flat. Many consider the holiday shopping season to be a make-or-break proposition with a strong online sales season having the capacity to set the financial tone for the whole year ahead. With a somewhat soft Black Friday in the books, its clear that shoppers are opting out of the in store rush (even choosing to #optoutside by suggestion from REI). This does not mean that those couch huggers and tree huggers are choosing to forego the deals, it just means the number of people who are shopping online is increasing- and the longtime tried-and-tested marketing model has is beginning to shift. With over an 11% increase in online sales expected over last year via Adobe’s predictive…

3 years, 20 days ago

Reinventing The Intuitive User Experience

If the term ‘intuitive’ is beginning to sound like the mantra of UX, you aren’t alone. Technology has become a staple of our lives – like air or water for some. Many businesses, and for better or worse, individuals – seemingly couldn’t exist without the advances we see today. Making the experience of technology – whether it be a digital interface or tangible device, integrate seamlessly into our lives has become a necessary aspect. A cumbersome site or gadget simply will not make the cut. Because creating a product that is seen as ‘intuitive’ is the holy grail of user experience, it has become increasingly overused and formulaic. The problem is, designing for intuition is not a one size fits all approach. This overuse has produced less than ideal results and in turn – failed projects, products and companies. Designing for intuition, at the core, is about understanding what a user’s…

3 years, 1 month ago