Experience can take many forms. Experience is all around us. Experience is the product. Experience is the best teacher. Experience is everything. Whether its conscious or fades into the background, an experience is the totality of many parts coming together to create a perception that is sensory, informational, useful and observational. We learn from experiences, and gain experience. Meaning, once we experience something, we are knowledgeable on the topic and able to form studied opinion, and if positive – returning with the knowledge to navigate it again. Taking into consideration the all encompassing nature of an experience, its no wonder that multiple types of experience strategies have taken hold in the digital environment. Its one thing to create an in person experience that can be controlled, but quite another to take a user down a path that truly reflects the brand or organization it represents without seeing the user in the flesh. A digital experience implementation works to proverbially ‘hold the hand’ of the user, providing the optimal tools and elements to create engagement and ultimately, a conversion….