All posts tagged: Lead generation

How Web Presence Impacts Overall Brand Positioning

Recent research about how small businesses use websites and social media suggests some striking trends: One in five small businesses use social media in place of a website, yet 24% of small businesses report that they do not have a formal strategy guiding their social media presence. The findings come from Clutch, a research and reviews firm based in Washington DC. “Sometimes business owners think web design is the last thing they need to think about,” says Vanessa Petersen, ArtVersion’s Executive Director of Strategy. “But once you make that decision to put in the work to [build a website], it’s amazing what it can do to ease some of the burdens of doing business.” One such burden is managing a small business’ online reputation, which is significantly easier when a small business manages their own website and tends strategically to their online presence overall. Build Trust and Credibility By providing…

9 months, 18 days ago

Generating Leads Through Digital Content Marketing

It may be surprising to know that the majority of leads that actually result in conversion in todays market are derived from digital marketing efforts. Companies that engage in a lead generation strategy that consists of a focus on optimized content – whether purchased, personalized or organic – were much more profitable than those who implemented more traditional channels for their marketing approach. The problem is, that the the content of many companies, while informative, does not engage the user to learn more or be inspired to share with a larger audience. That’s where content marketing comes in.  A solid digital content strategy, when done well, becomes the most important relationship that a company shares with its audience. One that builds trust and develops a connection without actually being face to face, and must be nurtured over time. Allowing for successful ongoing lead generation and sustained business, company must constantly be producing a…

3 years, 3 months ago

Positioning Your Content Marketing for Lead Generation

Creating great content is top of mind for an increasing number of companies looking to expand market share, and with that new content marketing plans are popping up like wildfire. It’s one thing to take great content, design a strategy and build an editorial calendar with countless activities – but quite another to position content that directly influences, and may even guarantee, a conversion. Because lead generation is a critical activity for all businesses (in fact, their livelihood), and many recent resources have been allocated to content strategy, businesses are putting all their lead-gen eggs in the content marketing basket. There are countless platforms to reach customers, however, the question arises – what works best to reach (and resonate with) business generating leads? White Papers/Thought Leadership White papers positioned as premium content often succeeds in generating some of the most conversion prone  leads. While it is free, companies that do well with…

3 years, 6 months ago

Content Strategy: Crafting Shareable Messaging

In the current digital landscape, content strategy has become the name of the game, and shareability is one of the most important aspects for a content marketing strategy to gain traction. The challenge comes in formulating relevant content in a manner that makes people take note, and become involved – ultimately opening your message up to their circle by sharing it with their community. There is no magic bullet in creating a viral campaign, but a few strategic approaches can take some of the guesswork out of how to position content to a wider audience. Headlines A title that will draw in your user is the best first place to start. A line that stands out draws people to read more. Though perhaps overdone, but statistically backed – the approach of a numeric list, such as ’10 Ways to…’ or ‘The Secret of…’. These titles tease and pique interest. Length Craft your content in a…

3 years, 10 months ago