All posts tagged: Sub-Brand


For many businesses, time is almost always at a minimum and a rebrand isn’t always top of mind. However, refreshing a brand is not only necessary to stay relevant, but directly influences profit. A brand refresh is a way to promote a new and improved brand, website and visuals. The process can actually be a great tool for a brand to learn more about their vision, with the correct tools and assistance. While a brand refresh doesn’t mean a brand is completely revamped or unrecognizable, it is focused around the idea of evaluating areas that could use a new perspective, either visually or in context or expanding and leveraging on the aspects that are working well. This could be in support of a new product launch, reaching a new market, or invigorating an existing customer base. As a business grows, it is important that brand reflects that growth and the current…

11 days ago

Marketing Strategy: Do You Need a Sub-Brand?

Whether in the early stages of brand building, or a well-known household brand – it’s possible that the use of a sub-brand could increase sales and market awareness for a product or series of products that may be under the radar, or waiting to be launched. While there are numerous strategies to implement successful corporate branding, the use of sub-brands is the chosen path for many – from manufacturing to higher education. Sub-branding, sometimes referred to as a subsidiary or extension brand – is tied to a parent company or brand, but carries it’s own name, visual communication and market strategy. Characteristics of the brand usually tie back to the parent brand, however remain distinct and with their own set of brand standards. Benefits of Sub-Branding The core benefit of launching a sub-brand is that allows for expansion into specific markets. Often, in a varied line-up under one brand, a…

2 years, 6 months ago