All posts tagged: UI Design

User Experience – Should You Even Care?

User experience is a pretty hot topic in the design industry but is it really for everyone? There are a large number of sites that are designed simply for conversion. They ignore UX design altogether because it takes away from the capital they’re going to use for their advertising and marketing campaigns. After all, if the conversion focused designs are working, why change the focus to UX? There are several reasons why UX matters ever if it doesn’t seem to matter for you right now. 1. It helps establish a brand. Brands know that the better experience their audience gets, the larger their brand equity gets. After a certain point, you have to think at a bigger level to get your business ahead and branding is one of the best ways to do it. Branding through imagery alone lacks substance. Projecting the right message and imagery will get you started…

2 years, 3 months ago

Reinventing The Intuitive User Experience

If the term ‘intuitive’ is beginning to sound like the mantra of UX, you aren’t alone. Technology has become a staple of our lives – like air or water for some. Many businesses, and for better or worse, individuals – seemingly couldn’t exist without the advances we see today. Making the experience of technology – whether it be a digital interface or tangible device, integrate seamlessly into our lives has become a necessary aspect. A cumbersome site or gadget simply will not make the cut. Because creating a product that is seen as ‘intuitive’ is the holy grail of user experience, it has become increasingly overused and formulaic. The problem is, designing for intuition is not a one size fits all approach. This overuse has produced less than ideal results and in turn – failed projects, products and companies. Designing for intuition, at the core, is about understanding what a user’s…

2 years, 3 months ago

Experimental Web Development Techniques and Trends You Should Consider

Web development has come a long way in just the last few years alone. Responsive design has become the standard and there has been a shift towards simpler designs. Technology has also made it more viable for websites to be more interactive with its users. There are tons of new web development techniques that the web design/development industry is talking about with all the new advancements. If you want to improve your UI and UX, here are some experimental and trendy techniques you should test out. 1. Conditional Loading Do you have a feature-rich or media-rich site? If so, one of your constant worries is probably if your websites load quickly enough for your users (especially the mobile ones). This problem can be solved with conditional loading. Rather than loading the entirety of a page, you can just load elements when needed. For example, if your social buttons are on…

2 years, 5 months ago

Why Improve Visual Design to Improve Web Usability?

When a conversation about web usability comes up, it’s usually about making changes to elements that relate to task based interactions. The reality is that the visual presentation has a huge role in how users interact with a website. This may not seem evident because you are not really “using” how something looks. However, visual design has a big influence on the interactive elements of a website. A concept that will help you understand the Importance of web design is the idea of a visual path. When a user is presented with a website, they are given some sort of path on how to interact with a website. For example, a big headline and a link would indicate that they should pay attention to that area and possibly follow through. For this reason, you want to purposely create a design that presents a clear and obvious path for the user…

2 years, 7 months ago

Understanding the Relationship between User Experience and Web Usability

Web usability and user experience are both essential to a success of a website. Based on ideas that you have gotten about web usability, you may think that web usability is basically a synonym for user experience. The accurate definition is that usability is about how easy it is to use something. Just because something is easy to use does not mean it will lead to a positive experience. Of course, the easier it is to use something, the more it moves towards a positive experience. However, usability is about task-based interactions, removing obstacles to users, and making using the thing more easy and intuitive. User experience is about how users feel when they use the thing. This can easily be correlated to how much value they derive from the experience. A smartphone app can be the perfect way to provide an example of how both concepts differ but are…

2 years, 7 months ago

Mapping the Customer Journey for the Ideal User Experience

Whether a marketer, UX designer or developer – the goal of understanding the user experience to engage and make conversions applies to all. There are many ways to gather information to more clearly understand the user with most becoming more advanced as greater importance is placed on UI/UX.It’s no longer enough to simply understand the basic needs of a user. A site must be designed and developed to cater to the actions and perceptions that occur at all touchpoints. To understand customers cross and omnichannel behaviors, the use of the customer journey map is ideal.  The use of customer journey mapping, for some, can seem cumbersome and time consuming. However, with increasing importance placed on user experience and expectations it has become a requirement for businesses to deeply understand and respond to the needs of their consumer. In reality, it’s a a valuable hands-on exercise that allows a team to gain a…

2 years, 7 months ago

What’s Trending in UI: A Designer’s Perspective

Trends within the user interface landscape change rapidly as new ideas and innovations occur – so it’s critical to stay on top of whats new. Some new trends in the industry are brand new trials; others embrace the older and well-used methods, tweaking them slightly to adapt within the interface and new technological advancement. The following are some of the new (and critical) elements that have caught the eye of ux/ui designers industrywide. As always, with new ideas and implementations, testing is key to ensure each new design introduced is optimal for the site it is representing. Hidden Menu Navigation A website design trend that has really taken hold is the hidden (or hamburger) menu. This is the application of a site hiding their menu navigation when a visitor first lands on the main page. The hidden menu information becomes visible when the visitor is ready to move on to additional information and…

2 years, 7 months ago

The Five Pillars of Design Simplicity

The process of designing and developing a site that is simple yet effective can be a daunting one. Many shy away from a minimalist approach to content and design because adding, rather than subtracting, is just easier. Distilling information down to the core meaning, while remaining coherent and resonant is a powerful approach and can mean, among many other benefits, a sustained level of heightened conversion and a better user experience. In our approach to simplicity, we have found that the initial decision to embark upon a pared down strategy requires a set of motivators for both the user and owner. Motivators are a significant driver of simplicity and provide a clear catalyst to choose this methodology ranging from improved legibility of design, the creation of perceived expertise and the fostering of a true connection made at a faster pace. Usability Simplicity does not automatically mean usability, but it can make the experience…

2 years, 10 months ago

Branding Through Interface Design

When it comes to branding, it’s easy to go overboard with making sure that your brand has prominent presence in all of your interactions with prospects and customers. It’s probably a better idea to find a right balance so that you don’t let the brand overshadow other important aspects in your interactions. But one area of branding that companies often seem to overlook is their interface design. Whether it’s an app, actual product, or website, companies often go with a generic presentation and primarily focus on the functions and features. First, why is having your brand come through in the interface design even important? After all, it sounds like an unnecessary use of a marketing budget. That may be true if the intent of promoting the brand through the interface is to make sure that users are constantly reminded that they are using your brand’s product. And while that is…

2 years, 10 months ago

Today We Are Designing User Experiences

In most scenarios, websites are created to meet the goals of a business. The common thought is that creating it from a different perspective detracts from meeting the goals of the business, but that does not have to be a reality. Many businesses are starting to embrace the perspective of the user and experimenting (even fully adopting) with user centered design. Why is such importance being placed on the customer experience when working with websites? Naturally, the web has gone through many evolutions and users are hyper aware of the fact that they’re being marketed to on a regular basis. That doesn’t mean that approaching prospects and customers from a direct marketing angle will not work (it still does). It just means that prospects and customers are looking for something more and are more likely to move towards businesses that offer them a great experience. To prove this point, you…

2 years, 11 months ago