All posts tagged: User Interface/User Experience

ArtVersion Named Top User Experience Design Agency in Chicago

The Manifest has released their February 2019 report reflecting the Top 25 User Experience (UX) agencies in Chicago, with ArtVersion recognized at the top of the list as the number one agency for outstanding comprehensive work in user experience (UX), consecutively in 2018 and 2019. Clients of ArtVersion state; “I feel like they’re almost a member of our family. They’ve been great over the years, and I was actually able to work with ArtVersion remotely for the first several years. To me, being able to communicate clearly with a client and understand their style and goals, even when we haven’t sat together face-to-face says a lot.” – Founder, Visual Media Consultant Analysts at The Manifest carefully select agencies based on hard data, expert insights, and actionable advice. The Manifest surveys top creative and tech businesses to gather the latest business insights, trends, and news to help companies, decision-makers, and consumers align with the…

12 days ago

5 Tips for Improving Your App’s UX Design

Just because your app has a great design doesn’t necessarily mean that your users will be ecstatic about using it. App UX design is just as important as the visual presentation of the app. Without optimizing for user experience, you’ll frustrate your users with redundant tasks, unintuitive user interaction, or useless functionalities. Here are some great tips for improving your app UX design. Tip #1: Optimize functionalities and make it clear what users should do As an example, if there is a functionality to pull out a tab to access a navigation menu, it should work without any issues. It should not be too sensitive where a single tap pulls it out all the way nor too tough to the point where users need to really work on it to bring it out. It’s also important that you clearly explain to users what they need to do to take some…

2 years, 7 months ago

How Web Design Affects Marketing Initiatives

Are you planning on launching a marketing initiative soon? While you may have worked on all the aspects of the campaign from the audience targeting, copy, to the brand, but you may not have put enough work into the actual design. This is a common mistake that is made in many companies due to the desire to minimize spending on other aspects of a campaign that isn’t marketing. Design in marketing is important for several reasons as it impacts marketing in many ways. For example, web design can have a strong influence on conversions. Everything from improving user interface and user experience, by changing the layout, rearranging the action points, and presenting visuals in a unique way can produce small lifts in conversions. Sometimes, testing designs may only result in a small increase in conversions. But when you experiment with multiple elements and figure out what other elements improve conversions….

3 years, 1 month ago

How to Improve Common User Interface Elements for Better Usability

When it comes to UI design, most designers accept most user interface elements as they are. But improving these simple looking elements can lead to a big difference in your site’s web usability. One critical thing to remember is that users use the web by scanning and often miss out on what you may think are obvious website elements. Here are some common user interface you can improve to make sure your users get it right the first time around. 1. Collapsible and Expandable Content Collapsible and expandable content are very useful for many websites and especially so for mobile websites. They’re great for providing content in a way that doesn’t detract from the main content or the website’s visual presentation. Many websites use collapsible/expandable content but never clearly indicate that the user can interact with it. By clearly labeling the button to expand/collapse, you can make sure that your…

3 years, 6 months ago

Why Improve Visual Design to Improve Web Usability?

When a conversation about web usability comes up, it’s usually about making changes to elements that relate to task based interactions. The reality is that the visual presentation has a huge role in how users interact with a website. This may not seem evident because you are not really “using” how something looks. However, visual design has a big influence on the interactive elements of a website. A concept that will help you understand the Importance of web design is the idea of a visual path. When a user is presented with a website, they are given some sort of path on how to interact with a website. For example, a big headline and a link would indicate that they should pay attention to that area and possibly follow through. For this reason, you want to purposely create a design that presents a clear and obvious path for the user…

3 years, 7 months ago

5 Common Mistakes Made in Responsive eCommerce Design and Development

Are you planning on undergoing a major responsive design project for your eCommerce site? If so, it’s important that you become aware of the common mistakes that are made with responsive design. These mistakes can cost you a lot of time and money which is a big deal because you’re already in the middle of transitioning your website with the responsive move. 1. Not Optimizing for Speed Internet and processing speeds are much slower on mobile devices. That’s why you have to optimize your website for speed. This is especially the case with eCommerce sites that have tons of pages and images that are presented to users. To optimize for speed, you may have to condense your pages and redo your images so that they are smaller file sizes. This will improve the user experience which will make shopping on your site as seamless as it is on a desktop…

3 years, 9 months ago

Branding Through Interface Design

When it comes to branding, it’s easy to go overboard with making sure that your brand has prominent presence in all of your interactions with prospects and customers. It’s probably a better idea to find a right balance so that you don’t let the brand overshadow other important aspects in your interactions. But one area of branding that companies often seem to overlook is their interface design. Whether it’s an app, actual product, or website, companies often go with a generic presentation and primarily focus on the functions and features. First, why is having your brand come through in the interface design even important? After all, it sounds like an unnecessary use of a marketing budget. That may be true if the intent of promoting the brand through the interface is to make sure that users are constantly reminded that they are using your brand’s product. And while that is…

3 years, 10 months ago

Why User Interface Design for Learning Management Systems Is Vital

Many learning management systems (LMS) often look like a software that was built in the 90s. While it may achieve the objectives the organization set out for, it is inefficient and outdated. These platforms are often unorganized, unintuitive and downright clunky. If your organization is using a learning management system that fits this description, you need to fix it with proper UI design. There are many aspects of UI design that will improve the effectiveness and efficiency of your learning management system. You can create a streamlined navigation path, organize content better, group related functionalities, simplify the system, and more. The goal should be to design a system that users can go use in a structure and intuitive way. Why should you invest in UI design for your learning management system? A learning management system with a good user interface will make it easy to use. When you make a…

5 years, 27 days ago

Why Is Web Design The Most Important Part Of Your Marketing?

Download Infographics Many business executives overlook importance of web design in overall marketing performance, but truth is it can make or break your campaign, especially if you’re marketing online. While your company marketing may be what gets grabs people’s attention and gets them to take action, your web design will often decide whether or not they make the purchase. Here are some strong arguments to prove the importance of web design in a marketing campaign. Studies show that 75 percent of people judge the credibility of a business based on the design of its website. Obviously, credibility has a direct relation to how likely people are to make a purchase. That means that you are losing customers if your site has poor design. You need to ensure that your website conveys that you are a legitimate and trustworthy business, which is often determined by the quality of the web design. Another…

5 years, 6 months ago

The Importance of Website Usability

Begin By Analyzing User Activity The first step in determining website usability is analyses and tracking. Businesses can use heat maps, track click activity, track the time spent on a site, and measure click-through rates to other links. Tracking activity will allow businesses to figure out what’s working and what’s not. Recording the data for future comparison will allow for gradual improvements of the site’s usability. What Can Be Done To Improve The Site? The second step is to start coming up with ideas to improve the site. The data that was collected will give you directions on what to change. For example, if the data reveals that visitors are leaving within seconds of landing on your site, test the loading time. If visitors are clicking through the navigation in rapid succession, see what can be done to help them find what they’re looking for. Testing To Find Winners The…

5 years, 11 months ago