All posts tagged: video

Event Marketing: Getting it Right Every Time

Whether its an annual trade show, sales meeting, summit or exhibition – having a brand presence at industry conferences and trade shows is a necessary element of any event marketing strategy. More often than not, the lead up to an event is chaotic, consisting of late night runs to the printer, last minute strategy meetings and early flights. Creating a timeline leading up to the event, aligning a team on messaging and determining what collateral needs to be implemented will pay off in spades to deliver a more polished and successful effort. View our Trade Show Checklist Choose Wisely Holding, or attending a trade event is no cheap endeavor, but face to face contact with customer is an invaluable tool for product launches and business development. Looking it as an investment to the company’s bottom line is critical. Ensuring that the event cost fits into financial projections and cash flow…

2 years, 9 months ago

5 Tips for Boosting Conversion Rates Through Video

A solid content strategy, site architecture and usability testing can do incredible things for user engagement and conversion to create this connection, however, the scales are tipping for some toward a more interactive environment. The most effective experiential application to cultivate this connection, is the use of the moving image. As video becomes more and more prevalent through the immediate use of mobile phones with quality results and taking into consideration that video is popping up in over half of the top 100 search results listings – it’s become increasingly clear that this platform is an important part of a digital marketing strategy that will only continue to gain traction. We’ve extolled the virtues of visual storytelling across various platforms, and briefly touched on the use of video – here we go into detail on the specifics of how best to create engagement through this powerful application. Build a video strategy as you would a business plan…

3 years, 8 months ago