All posts tagged: Website Design

Trending Web Design: Card & Dynamic Grid Layouts

Whether a website design is minimalist or maximalist in style, one layout element remains true – the design must be sharp and easy for the user to navigate. Grid and card layouts have become widely used for sites of all types, but primarily for pages with a high volume of data or relevant calls to action. The popularity of cards can best be attributed to the rise of mobile usage. Though it is used widely by designers and developers – the trend will certainly continue – and for good reason. Delivering digestible information in a clear way allows a user the ability to consume a great deal of information at one time. Acting as ‘containers’ for content, their usually boxy shape lends easy arrangement across multiple devices. Originally gaining ground via image sharing and social media platforms such as Pinterest and Instagram, cards have become one of the go-to implementations…

2 months, 6 days ago

Key Principles of Creating an Immersive Web Design

It’s now more important than ever to deliver an online experience that authentically delivers the perspective of the brand it represents. Leveraging a combination of visual, contextual, graphic and textual elements – a brand has the ability to make stronger connections. From initial perceptions to emotions and behavioral responses – the more connective the experience is, the deeper the loyalty between brand and user will be. By approaching a strategy inclusive of immersive web design  – users are greeted with new developments in interactivity, design technique and integrated engagement. These implementations create an experience that is both memorable, useful and provides an ease of use to the user. Immersive web experiences are truly the next level of engagement, creating an environment that is seamless and entertaining to the user, but is actually quite complex. Though immersion can be any number of implementations inclusive of animation, transitions, webgraphics or micro-interactions – one of the…

3 months, 20 days ago

Elements to Look For When Deciding On an Outside Team for Marketing Collaboration

From startup to enterprise, there are a myriad of challenges in hiring the right creative team for any given project. Finding the right group of individuals to handle a product launch, event campaign or website design can be a daunting task, even holding the health of the business in the balance, so choosing the right agency to partner with is vital to a positive outcome. Even if conducted solely in-house with internal teams who have an intimate understanding of the brand at hand, each branding initiative is a coordinated effort of stakeholders, accountability, idea generation and – let’s face it, ultimately –  a juggling act. Even with the right internal resources, it can be a benefit for companies and brands to obtain an outside perspective from both creative and logistical standpoints. Individuals who can objectively look at assets and then engage with the material are able to design pathways and…

4 months, 28 days ago

Getting to Know Your Conversion Goals

Whether coming to our agency for a site refresh, rebrand or identity development – all of our clients have one thing in common: they want to make their business better. But what does that mean? Working back to establish goals and how these goals can be met is essential to determining what the conversion points will be on a digital product being designed. Is the goal increased revenue, customer satisfaction or greater market share? Setting these clear objectives when strategizing design is the ideal way to directly correlate these actions to business results. Working in close collaboration with marketing teams and brand managers, there is no shortage of business acumen. Through an immersive discovery phase, business goals are translated into actionable digital strategies. If the conversion goal is lead generation, for example, we can better support this initiative by raising awareness of the brand at large through content and visuals. What is…

5 months, 22 days ago

Design Language: The Power of Consistency

Creating a digital experience that features consistent elements throughout is a core principle in successful design. Consistency is a critical component of user experience design, content strategy and user interface design that promotes intuitive experiences. When design elements feature consistency in both their look and feel as well as functionality, users can move about the interface with an ease of use, allowing them to focus on executing the task and not learning how the product UI works every time they switch the context. Making your website intuitive is often translated by website owners as simplifying your website. However, it goes way beyond that. While simplicity is part of it, you want your users to easily ‘get’ how to use your website. Things like organizing your navigation menu, providing breadcrumb links, and using graphics/color to distinguish interactive elements are all good examples of making your website intuitive. A visual hierarchy should…

6 months, 1 day ago

Refreshing Your Manufacturing Website

Technology changes fast, and while most manufacturers stay on top of up to date advancements with their products, their websites can become outdated when updated only with basic maintenance. Left un-optimized, the market facing website of a manufacturer can reflect poorly on the company, reflecting the sense that the brand might not be up to date with with the latest technologies – from their product lines to their digital presence. While a full website redesign is recommended every few years, a yearly website refresh can extend the life of a website, bring in heightened conversion and help a company remain timely and competitive in the marketplace. Implementing website refresh doesn’t have to be a costly or lengthy task, but there are certain creative and strategic elements that are most effective in the process. Messaging Content strategies are perhaps the most important aspect of a website refresh. Often, the messaging of an…

1 year, 3 months ago

Responsive Design is the Answer

We all know how important it is to have a mobile friendly web design at this day and age. Almost everybody uses their smartphone or tablet to browse the Internet. Despite that, many websites still haven’t adapted to these user habits with responsive design. Some are still using mobile-dedicated websites or worse, are still serving their desktop sites to mobile users. If you belong in either of these categories, here are some reasons why responsive web design is the answer. Responsive design is the answer if you depend on search engine optimization to get traffic to your site. When you work on search campaign for your responsive site, you are building content and links for both the mobile and desktop version of your website. With a separate mobile-dedicated site, you have to double your efforts into your search campaign. Plus, Google actually recommends that you use responsive design. It’s the…

1 year, 8 months ago

7 Best Practices for Your Site’s Call to Action

One of the most neglected parts of a sales page’s web design is the call to action button (CTA). A call to action button or link is basically the device that is used to get users to take some kind of action whether it’s signing up to an email list or going through with a purchase. Many marketers do not do enough to create a compelling CTA while others highlight the CTA in the wrong manner. A strong CTA will increase your conversion rates while also improving your site’s web usability. If you follow these best practices, you should be able to improve your CTA and as a result, your conversion rates. 1. Use active language and command the user to take action. Some great examples of strong CTAS are: Claim Your Free Trial Subscribe for Your Free Gift Lock In Your Reservation 2. Make sure that the button stands…

1 year, 8 months ago

Interaction Design: Connecting The Elements

In the rapidly and constantly changing landscape of both graphic and web design, Interaction Design is a continual evolution to connect the parts to create a system that is ideal for the user. In many ways, in the hierarchy of digital design, Interaction Design is the conduit and sum of all the parts. In breaking down the elements – whether text or imagery, Interaction Design creates a pathway to engagement through actions such as clicks, taps, swipes and signups that truly make the experience interactive. When applying interaction design to a project, designers must be keenly aware of touchpoints in the design that will trigger a response from the target user. Here, leveraging these emotions, the right calls to action can be implemented for heightened conversion. By looking closely at the human and digital connection, interaction design can optimize the flow of process by a user making apps and sites more user-friendly. The…

1 year, 9 months ago

3 Roles that Your Web Design Plays in Your Digital Marketing

Is your web design fulfill its role in your digital marketing? If you’re like many marketers, you may be wondering about the meaning behind this question. While you may see web design as mainly having a presented oriented purpose, it has many roles in digital marketing. Here are a few examples to help you understand why different designs are needed for different purposes. 1. Content Consumption and Proliferation While the quality of your content and the copy used to capture the user’s attention has the biggest impact on whether your content is consumed or shared, the design is also important. Proper formatting, site layout, share buttons and your font all have a role in how users interact with your content. For example, did you know that simply changing your font style and size can increase readability drastically? This can especially be impactful if you have a responsive site and you…

1 year, 9 months ago