All posts tagged: Website Usability

ArtVersion Presented With Nine Top Honors from Vega Awards

Celebrating the best in digital media excellence, each year, Vega Digital Awards recognizes and honors the outstanding performance, talent and effort of the best digital and creative professionals, web developers, web designers and web agencies around the world. Alongside the best ad agencies, public relations firms, interactive agencies, web designers – ArtVersion is pleased to have been awarded a record 9 honors for 2017, including four prestigious Canopus (1st Place) Awards and five Centauri (2nd Place) Awards. Members of the 2017 Vega Awards Jury is composed of a group of prestigious and highly respected individuals handpicked from the digital and creative industry around the world. Among the projects honored, ArtVersion was recognized across multiple areas of expertise inlcuding design and strategic concentration inclusive of three website designs: Cristaux, Tiara, and JetRails. Cristaux Tiara Salon JetRails 2017 ArtVersion Vega Awards Summary Canopus (1st Place) – W17007 Beauty and Cosmetics – Tiara…

19 days ago

Trending Web Design: Card & Dynamic Grid Layouts

Whether a website design is minimalist or maximalist in style, one layout element remains true – the design must be sharp and easy for the user to navigate. Grid and card layouts have become widely used for sites of all types, but primarily for pages with a high volume of data or relevant calls to action. The popularity of cards can best be attributed to the rise of mobile usage. Though it is used widely by designers and developers – the trend will certainly continue – and for good reason. Delivering digestible information in a clear way allows a user the ability to consume a great deal of information at one time. Acting as ‘containers’ for content, their usually boxy shape lends easy arrangement across multiple devices. Originally gaining ground via image sharing and social media platforms such as Pinterest and Instagram, cards have become one of the go-to implementations…

2 months, 8 days ago

Life Cycle of the Web Design Process: A Unified Perspective

Achieving an optimal website design requires a strategy that aligns with the goals of the business it represents. When approaching web design, many jump right to the ‘design‘ portion. Thoughts of imagery, interactivity, and dynamic visuals come to mind. To attain the ideal UX, before entering this exciting design phase, the strategy and wireframing process should take place, with web designers taking a first step in projects through a layout strategy to suit the needs of the client and user. When discussing a site design, many think that a website is a one size fits all approach, and if not guided correctly, end up with an informational site that ends up having to be redesigned as soon as company needs change. Whether designer, developer, project stakeholder or client, it’s important to understand the technical aspects such as layout, wireframes, code, and content strategy and management. Understanding the process being entered…

5 months, 13 days ago

Getting to Know Your Conversion Goals

Whether coming to our agency for a site refresh, rebrand or identity development – all of our clients have one thing in common: they want to make their business better. But what does that mean? Working back to establish goals and how these goals can be met is essential to determining what the conversion points will be on a digital product being designed. Is the goal increased revenue, customer satisfaction or greater market share? Setting these clear objectives when strategizing design is the ideal way to directly correlate these actions to business results. Working in close collaboration with marketing teams and brand managers, there is no shortage of business acumen. Through an immersive discovery phase, business goals are translated into actionable digital strategies. If the conversion goal is lead generation, for example, we can better support this initiative by raising awareness of the brand at large through content and visuals. What is…

5 months, 24 days ago

5 Creative Branding Strategies That Use Non Traditional Content

One of the best ways to use brand your company is through the use of content. A great piece of content that is marketed effectively will help bring awareness to your brand while also building your credibility. While you can probably use standard articles in your branding efforts, non traditional content can often be a better alternative as content in the form of videos and images can really pick up momentum on social media and really help you get the word out there. Here are five types of non traditional content that you can use for your branding. Infographics Infographics are still one of the best ways to resonate with your target audience. This type of content is delivered in a punchy and visual manner which is incredibly effective in getting readers to pay attention to the content and actually consume it. Producing constant infographics can be a great branding…

1 year, 4 months ago

5 Tips for Improving Your App’s UX Design

Just because your app has a great design doesn’t necessarily mean that your users will be ecstatic about using it. App UX design is just as important as the visual presentation of the app. Without optimizing for user experience, you’ll frustrate your users with redundant tasks, unintuitive user interaction, or useless functionalities. Here are some great tips for improving your app UX design. Tip #1: Optimize functionalities and make it clear what users should do As an example, if there is a functionality to pull out a tab to access a navigation menu, it should work without any issues. It should not be too sensitive where a single tap pulls it out all the way nor too tough to the point where users need to really work on it to bring it out. It’s also important that you clearly explain to users what they need to do to take some…

1 year, 4 months ago

Responsive Design is the Answer

We all know how important it is to have a mobile friendly web design at this day and age. Almost everybody uses their smartphone or tablet to browse the Internet. Despite that, many websites still haven’t adapted to these user habits with responsive design. Some are still using mobile-dedicated websites or worse, are still serving their desktop sites to mobile users. If you belong in either of these categories, here are some reasons why responsive web design is the answer. Responsive design is the answer if you depend on search engine optimization to get traffic to your site. When you work on search campaign for your responsive site, you are building content and links for both the mobile and desktop version of your website. With a separate mobile-dedicated site, you have to double your efforts into your search campaign. Plus, Google actually recommends that you use responsive design. It’s the…

1 year, 8 months ago

3 Roles that Your Web Design Plays in Your Digital Marketing

Is your web design fulfill its role in your digital marketing? If you’re like many marketers, you may be wondering about the meaning behind this question. While you may see web design as mainly having a presented oriented purpose, it has many roles in digital marketing. Here are a few examples to help you understand why different designs are needed for different purposes. 1. Content Consumption and Proliferation While the quality of your content and the copy used to capture the user’s attention has the biggest impact on whether your content is consumed or shared, the design is also important. Proper formatting, site layout, share buttons and your font all have a role in how users interact with your content. For example, did you know that simply changing your font style and size can increase readability drastically? This can especially be impactful if you have a responsive site and you…

1 year, 9 months ago

From UI/UX to Usability

Here are some simple fixes that you can apply to your site today. User Experience (UX Design) 1. Test for simplicity and proper functionality. Does your shopping cart correctly adjust to users adding or removing items? Do actions on your site provide a clear solution and are they instantly rewarding to users? Are there any browsing activities that are redundant? Use and test your site extensively to find any elements that might take away from the browsing experience. 2. Make sure your content is properly formatted. There is a world of a difference between a piece content that’s formatted properly and one that’s not. It’s not just about using line breaks between paragraphs and making sure proper punctuation is used. It’s about making an impact with the content by breaking up apart so that the lead gets proper attention, important parts of the content are highlighted, sub-topics are broken up…

1 year, 9 months ago

Web Design Trends to Be Aware of in 2016

2015 saw the popularization of many web design trends such as storytelling centered design, unique typography, and minimalism. Many of these designs were effective in getting visitors to focus on the content and less on the visual aspects of the site. Despite that, these designs still produced attractive designs reminiscent of focus and minimalist elegance. With 2016 in sight, there are new emerging trends that are standing out. Some may work wonders for your site while some may be lackluster. Let’s take a look into what we can expect. The first trend that’s been on the spot light is the hamburger menu. This is basically a menu that pops up when users click on a square with three bars in the middle (hence the name). The great thing about this icon and menu design is that it creates more free space and puts more emphasis on the main content. This…

1 year, 9 months ago