Visual Brand Evaluation
Our visual brand evaluation can help you discover what your brand image is really saying, and put it in alignment with your company vision. When it comes to your brand, everything is important from the way you interact with your customers, what your unique selling proposition is, and how your business is presented. The one thing, however, that is immediately noticeable is the visual image of your brand. This can be anything from your logo, the fonts you are using in your advertising and marketing to the overall visual presentation, color and style used for your company.
Corporate Identity plays a significant role in the way an organization presents itself to both internal and external audience. Your corporate identity should always reflect your brand’s uniqueness, differentiation and value. There are a few things your company needs to have standardized to ensure effective branding for all your marketing efforts: Company Logo, Corporate Fonts, Corporate Colors, Design Elements, Tone of the Images, and Style.
This will help your branding efforts in regards to consistency, accuracy, and strengthen your overall brand image.
Colors, Availability, and Usage Guidelines for consistency.
Preparing your corporate materials with a consistent font for headlines, titles, subtitles, and body fonts.
Consistent use of color, color combinations, and corporate color palette on your online and print materials.
Design Elements and Shapes
Consistent objects and shapes on your online and offline presentations in style and color.
Visual Brand Audit
Our services include auditing and evaluating your current corporate image and branding efforts. This evaluation program is specifically designed for medium and larger sized companies with 100 + employees.
Brand Audit Report
After we finish the evaluation process, we’ll provide detailed information about the audit. We’ll provide a report that outlines how well your visual brand represents your company in different areas and clearly identifies what areas of your brand needs work. Then, we’ll start the design process to come up with concepts that serve as better solutions.
- Brand Focus
- Corporate Imagery
- Branding through Graphics
- Corporate Identity Development
- Web Conceptualization
- Corporate Branded Icons and Illustrations
- Logo Development and Redesign
- Branding Standards
- Corporate Visual Charts
- Custom Corporate Fonts and Typefaces Development
- Visual Branding
Brand Audit Process
Our visual brand audit can give your company’s image clarity, transparency and authority. We’ll take a look at your logo, marketing campaigns, and ads to pinpoint inconsistencies, confusing elements, and general poor design. We’ll then create a plan to put your image in line with the vision of your brand.