Looking to launch their wide ranging product line to multiple markets, VMW approached Artversion to implement a full and comprehensive branding and marketing strategy inclusive of identity creation, web design and development, marketing collateral and custom photography to utilize for their brand roll out across both print and digital.
Through content analysis, creative direction, style development, market research and intensive client collaboration; Artversion swiftly developed refreshed visuals for upcoming trade events.
Weyerhaeuser is one of the largest private landholders in the United States, so the responsibility of transparency and accuracy is great. Upon assessment of the content, a series of infographics were identified as the ideal delivery method for multiple markets and internal use.
Taking into consideration the highly visible nature of the campaign, Artversion worked collaboratively with UNC and CDC representatives to identify and target the ideal tonality to engage both consumers and healthcare providers.
Aligning with the firm’s perspective, the project began with an in depth competitive analysis leading to the iterative process of brand development including the introduction of a modern typeface and color scheme to be applied consistently across all corporate identity assets.