Embracing complexity to create a meaningful infrastructure that generates sales, sparks inspiration and promotes brand growth.

Custom Awards | Case Study


Brand Refresh

The Challenge

With over decade-long experience creating iconic objects, fast-growing Cristaux International is in the business of recognizing the exceptional. Understanding the necessity of constant optimization, their current branding and website did little to support their position in the market. Seeking to modernize the face and industry approach of custom awards and recognition programs, Cristaux found themselves in need of updated branding systems that reflected their sleek design standards and visionary perspective.


After engaging ArtVersion to collaborate on past product launches, user experience and digital strategies – Cristaux once again leveraged our team’s best practices to create the visual and contextual identity system and website for the next phase in their company’s history. Through in-depth sessions inclusive of research, analysis, strategy and transformative collaboration – we turned every stone and asked many questions to ultimately deliver a structural framework to support the brand’s developing identity.


Taking into consideration the complexity of their production processes and key position in the market, it was essential to develop content on current process and product, but extend the narrative into the future to support market expansion and evolving brand story. From carefully arranged style guides, typography, photography and color palette, the newly refreshed corporate identity serve as ideal foundation for Cristaux’s market positioning sights.


Inspired by their established voice and “Modernizing Recognition” tagline, we worked closely with Cristuax’s vision of positioning their brand for the luxury and high-end markets. With a deep understanding of the bespoke markets, our content team developed a newly articulated vision, origin and mission for the company, creating a stronger foundation for its legacy.

The Result

Creating both a contextual and visual corporate identity system, we brought a fresh focus to the company’s vision and philosophy, emphasizing product and story, creating a meaningful infrastructure to support sales and marketing teams, spark inspiration and promote growth.