A complete rebranding effort to create a modern and cohesive look for a multi-brand company and to expand it’s brand foundation to allow for rapid global expansion efforts.
Brand Identity | Case Study
Elements Global Services
Empowering Growth and Globalization
Providing companies international payroll and employer of record services, Elements makes the hiring and employment process easy with their expertise and resources. Understanding that their business is growing, Elements was looking to do a complete rebranding effort to create a modern and cohesive look for their multi-brand company and to expand it’s brand foundation to allow for rapid global expansion efforts.
Beginning with initial assessments, analysis through to persona development, content auditing, and benchmarking, ArtVersion laid the groundwork and developed a strategy to build a high-performance, intuitive, and engaging new presence for EGS. Establishing leadership positioning, the brand experience included a comprehensive rebranding initiative, featuring a refreshed visual identity, new logo, brand style guide, and voice & tone that would help EGS offer a unified experience and appeal to business leaders worldwide.
With the high demand of consistency for both visual and contextual assets, ArtVersion designed a brand standard through creative direction, content strategy and visual style development by creating unique design directions with carefully selected typography, color scheme, charts and infographic implementation. Collaborating with the client played a key role in selecting the perfect direction for the rebrand. Translating the same tonality to digital resources, ArtVersion successfully created a cohesive look across all brand channels.
Delivering new brand standards for all collateral and digital media, the newly updated approach provides consistency across all marketing outlets – coming together to create a sleek experience that conveys the proficiency that Elements Global Services provides. Implementing best-practices in User Experience Design, paired with analysis gathered in the discovery phase, the website was designed and developed to provide visitors with clear paths to conversion through organized content, across all devices. With continuous efforts in advertising, press and media reach we strategically developed an identity that allows for seamless cross platform integrations with its vibrant, ever-evolving visual branding.