Amid the novel coronavirus pandemic, New Orleans-based interactive print company MediaBlink immediately sprang into action, pivoting their production efforts to manufacture face shields in an effort to combat the massive PPE shortages faced by frontline workers. As the commercial demand for face shields skyrocketed across industries, MediaBlink turned to ArtVersion to create a web design that would showcase them as a leading manufacturer in the US and allow them to fill wholesale and large quantity orders. Having collaborated together on their own rebranding efforts, MediaBlink trusted ArtVersion’s creative expertise once again to launch their new enterprise and solidify their position as a brand leader with FaceShields.
As MediaBlink set to work repurposing their in-house production capabilities to support their new business initiative, the ArtVersion team focused on reworking the established brand elements to complement a new web design for FaceShields. Expanding on MediaBlink’s visual style, ArtVersion envisioned clear pathways that highlighted each of the product’s unique features and specifications while maintaining brand consistency throughout the entire interface design. Leveraging extensive analytic tools, ArtVersion used data-driven insights to forge the appropriate messaging and ideal user journeys that would lead to conversion.
Since prioritizing the production of face shields, MediaBlink has provided thousands of face shields for businesses and frontline workers, producing over 5,000 shields each day. The lightweight yet durable design of their FS100 Face Shield has garnered support from professionals across the country and they continue to receive positive feedback from workers of all industries. With a sleek interface within a modern e-commerce platform, ArtVersion reinforced MediaBlink’s superior position in the industry through unparalleled user experience.