Cutting-edge driver of beauty innovation, L30 is no ordinary brand. Seeking to blur the lines between body and haircare product, this line of market disrupting oils and serums are made for the entire body. With exclusive formulas that tailor to the body’s essential oils – L30 leverages the unique properties of the individual’s body to create a truly personalized experience. Seeking to introduce this category-defining product, L30 engaged ArtVersion to develop a strategic vision and go-to-market strategy for the brand.
Inclusive of brand strategy, brand identity and structural packaging design, we highlighted the philosophy of L30 in physical form. Equipped with analysis and insights across the luxury lifestyle goods and beauty spheres, the essential message became differentiation. In a growing and competitive consumer landscape – product, content, visuals and material all must be accessible yet exceptional to generate immediacy of visual recognition and ultimately support the brand’s architecture.
Inspired by the carefully developed formulas and collaborative sessions with the L30 creators, our creative team developed visual and contextual designs based on the convergence of art and science within the product creation process itself. Formed by sleek lines, marked with a palette of pearl-white, amber and charcoal-gray, the identity is modern and powerfully ambiguous, highlighting the category disruptors philosophy.
Poised to launch their stand-out innovation and establish placement in premium segments, L30 was well-positioned with a unified brand and strategic framework to enter the market. To support their launch, ArtVersion worked with L30 to leverage analytics, influencer marketing, digital media and crafted messaging. With a powerful visual language, content and imagery can be implemented across various touch-points and communications to spark engaging experiences that inspire product and brand advocacy.