Quality Fabricators required website redesign and development along with optimizing the content and on-location photography to accurately reﬂect todays innovative manufacturing methods. The design team focused on establishing the brand style and tonality reﬂective of the QFI manufacturing floor as it is today, engaging current and prospective clients in QFI’s innovative, customized and integrative process.
Advanced Technologies in Manufacturing
QFI has incrementally updated design and engineering technologies on their floor, which were not yet represented on their website. The ArtVersion brand strategy and design teams walked through and mapped the entire manufacturing experience from product ideation, through CAD renderings and BOM, straight through to assembly and shipping. New on-site photography, as well as a new video walk-through was required, all accomplished by the ArtVersion in-house media team.
A Total Brand Experience Update
QFI’s transformation into an updated, mobile optimized web presence required a redesign of the brand logo and brand assets as well – to make the user experience consistent, and resonant of QFI’S design and engineering brand promise. A new brand logo and brand identity system was designed, along with the style guide, to ensure an integrated and robust customer experience moving forward.