Finding the right delivery method to differentiate a growing market segment can be one of the most essential elements in attracting customers from distribution and fulfillment to the end consumer levels. For this exercise, various design aspects across a wide range of products marketed for commercial use were refreshed, for an optimized established communication system.
Our industry research discovered that the majority of companies on the distribution side of industrial goods failed to deliver a strong sense of brand. The ArtVersion team pitched to Toyota Material Handling, strategies with integrated critical market insights to deliver a compact, economical, lightweight and minimalistic approach for this market segment.
Encouraging simplicity, we engaged in deep discovery to encompass all brand elements, building the system around core principles of the brand and the product featured. By establishing and enhancing visual standards and communication strategies across packaging, digital, user interface and other verticals, allowed for a unique approach of optimized consistency, with focus on the brand.
The result is a tactile and tangible experience that builds brand value and offers a heightened trust factor that resonates with targeted consumers. Evolving from heavyduty corrugated packaging, we leveraged a flexible graphical system to accommodate set branding guidelines and further expand brand story by utilizing infographics and iconography.
Creating and continuing an inviting and engaging tone was important. The application of subtle cues throughout the content, helped to simplify the messaging as much as possible without losing sight of key terminology and visual consistency across all formats. Reinforced by a bold, market identifying color scheme, branding standards are featured, isolating the elements on panel levels. Product knowledge is intuitive, using bold typography to describe the content and part numbers.
Our final solution highlights function, brand awareness, and product focus. Facing the targeted consumer, the result is a cohesive brand experience that will work across channel for the identified industries.