Rush

Rush University

Annual Report | Case Study

Rush University

Communicating Care and Compassion

Challenge

Offering a wide range of services aimed at improving health and quality of life, top-rated Rush University Medical System Health and Aging understands the importance of communication, compassion and patients’ involvement in their own care. With a board and stakeholders requiring accountability and up to date stats, annual reporting is a necessity.

Content Strategy

Assessment and development of content to focus on the heightened engagement of the targeted audience to promote calls to action, conversion, and drive profitable behaviors.

Visual Storytelling

A blend of visual narrative using lifestyle imagery and infographics serve the dual purpose of informing and sparking emotional cues.

Solution/Process

Providers, patients and stakeholders demand consistency of both visual and contextual elements to express trust, with new elements to spark engagement. Utilizing Rush’s brand voice and tonality, ArtVersion provided creative and art direction leading to the development and implementation of a fresh look and feel for the annual report and financial data report templates. The creative design took an optimistic approach to discussions around the issues at hand with regard to aging and caregiving and how Rush has optimized their services. With three design directions provided, the styling of the report included infographic implementation, a unique color scheme, typographic selection and chart design consistency. With a clean, modern look, placing a greater emphasis on imagery and the data visualization, the vision and mission of Rush’s Health and Aging initiative become more visible.

The Result

Setting new standards and branded elements for all future collateral and print communications, the newly refreshed perspective provides standardization of design elements. Intuitively designed content, data visualization and targeted calls to action engage the reader, resulting in heightened awareness and organization involvement.


BreezoMeter

BreezoMeter

Event Material | Case Study

BreezoMeter

Delivering Actionable Data and Engagement

Challenge

The mission of Breezometer is simple: help cities and businesses improve the health and quality of life for millions of people worldwide. With a goal to reach more than 6 billion people (85% of the world’s population) who live in areas where air quality guidelines are exceeded, the team needed to expand its outreach strategy.

Solution/Process

Providing in-depth information in a concise and intuitive manner can be a challenge. Through content analysis, creative direction, style development, market research and intensive client collaboration, ArtVersion swiftly developed refreshed visuals for upcoming trade events. Combining engaging data visualization with carefully defined color schemes and image curation helped deliver impactful tonality throughout the storytelling approach.

Data Visualization

Breezometer’s hope is to change the course of global warming and carbon usage by ‘making the invisible, visible’. In this case, no greater impact can be made than through the use of data visualization. By placing data in a visual context, patterns, trends and correlations that might have been hidden, are exposed, making a greater impact.

Lead Generation

Newly designed assets launching at critical industry events resulted in an immediate increase in new client leads and contract closings in addition to the initiation of overall consumer interest including list building and e-newsletter list acquisition.

The Result

Eye-catching and memorable details such a die-cuts, heightened calls to action and optimized content delivered materials to drive conversation and conversion. The newly refreshed look and feel led to a system-wide update for both digital and print assets across the organization’s communications.