The Evolution of E-Commerce

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In our ever-changing and growing modern-day world, it is no secret that the way we consume products and services has become a reconceptualized space. The option to purchase items in a physical store has expanded into a multifaceted digital realm. With the rapid growth of the dynamic entity that is electronic commerce, or e-commerce, utilizing and providing goods and services have taken on new, dynamic forms such as online shopping and allowing for those goods to be delivered to the consumer’s…


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Maintaining a Fluid Creative Process Throughout the Lifecycle of A Project

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When living and working in such a digitally and technologically connected culture, it's way too easy to sit behind a screen and think that you are getting all the information you need to do your best work. Articles, webinars, streaming video and audio and project management tools (read: Slack, Monday.com and Asana) just to name a few - all provide the connectivity and information for us to get inspired, put the puzzle pieces together and ultimately get the job done. But is it enough to produce…


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Creative Process: Design is Iterative

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Working together takes a certain amount of empathy and curiosity - which aren't always the easiest qualities to tap into at a moment's notice. They are, however, invaluable tools that can propel a project to the ideal outcome in less time. Building this type of collaborative environment that fosters experimentation that, if productive, requires some level of structure that many are looking to create on an enterprise scale. With the shifting models of agencies - and highly competitive…


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5 Tips for Concepting and Delivering Powerful Branding

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The award-winning design team at ArtVersion is no stranger to tackling both new brand launches and brand refreshes. Working with a global client roster has taught our collaborative group many lessons on the best approach to turning out the best brands possible. Foremost, the team has been struck by how many companies don't realize that their branding needs to be updated.  "Clients will approach us with a digital project, a new website or app, and give us the initial direction…


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8 Essential eCommerce Conversion Drivers

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Despite being one of the most important components of eCommerce operations, conversion optimization tends to go under the radar. With a focus mainly on product offering, market segment penetration and order fulfillment - attention to the user experience can get left behind. While the majority of eCommerce businesses know their intended customer, it’s more of a retail-minded knowledge base. Getting to know the psychology of a web user and getting into the ins and outs of their online journey -…


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Logo Design and Brand Standard Fundamentals

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Logo design is the bedrock of successful branding, so shortcuts are not an option. The process of designing the identity of a brand is essentially laying the groundwork for a conversation with the user, and in order for that exchange to go smoothly - the design must be crafted impeccably. To capture the essence of the brand, not to be overly designed and most importantly to tell the story in a clever way. If designed well, a logo can do much more than a symbol – it can establish…


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The Cornerstone of Web Design: Building Blocks for Brand Authenticity and Trust

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In a traditional setting, without the vast spaces that a digital environment allows, authenticity and trust were more of a tangible quality that customers or clients could see and feel. With this confidence factor, consumers were easily able to make informed decisions, purchases and build relationships based on face-to-face interaction with the product, service or brand representative themselves. Today - with much of business being conducted over some sort of digital divide, be it eCommerce,…


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Web Design Refresh: How Often Do You Need It And When?

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As a brand grows - whether it's services change or products are added - updates to a website are necessary to reflect the most current and up-to-date information. Reflecting on these iterations to the customer-facing website is often one of the most critical steps to gaining conversion with the current user base. The main issue is that many sites don't follow these main steps. A Conversion Driven Prospect Whether a website redesign is to communicate brand values or to…


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Take Note: Web Design Trends To Watch

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It's an essential part of staying competitive in the current market - keeping up to date with trends. Regardless of industry, any company, brand or organization who is interested in remaining relevant must stay current and aware of web design trends, news, and solutions in the quickly changing digital landscape. While web design is known for having quickly changing lists of trends, it's important to note that much of web design evolves, meaning techniques may remain fundamentally the…


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What’s Next: Web Design Trends

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For years, minimalism in web design has reigned popularity. Whether for usability, user experience, or design aesthetics reasons, a simplistic approach to the site design is recognizable and appealing and expected by the current audience. However, taking note from other design industries, a '"more is more" philosophy has taken some traction. Taking cues from fashion, interior design and film, minimalism and maximalism are complex initiatives that must be applied appropriately…


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