Technological Innovation: Bringing UX Back To Our Senses

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In 2021, delivering superior user experience depends on a combination of creative thinking and researched intuition on technological innovation. It would behoove user experience (UX) designers to understand the implementations and limitations of progressive design trends in augmented reality, virtual reality, and every reality in between.  But understanding what’s happening, or what’s going to happen can’t be quantified with robust quality in the mind of a designer unless they understand…


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When Design Mojo Shapes Marketing Dimension

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It’s a design world, and marketing is not only living in it but also thriving in it too. Make no mistake that human-centric design is soaring as an irreplaceable factor in the ongoing hustle of earnest brand marketing that’s meant to leave a genuinely striking impression. The synergy between design and marketing remains pronounced, while the ebbs and flows of modern commerce suggest that a tangible correlation between the two will continue to have enormous implications on tomorrow’s economic…


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Building Your Brand Narrative: Find Your WHY

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For brands, authentic and lasting success relies on a strong brand narrative.  Since the beginning of time, storytelling has been leveraged as a powerful tool in human communication. And it’s easy to see why. We connect with stories on a deeper, more emotional level than we do with dry, factual data and information.  The same is true for brands. Audiences respond much more positively to a company that has a well-defined, authentic brand narrative. Although there needs to be a quality…


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Defining User Personas: Why It Matters

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In the pursuit of exceptional UX design, user personas are an important piece of the puzzle that designers can’t afford to overlook. In order to design ideal solutions that lead to more user-friendly products, it shouldn’t come as a surprise that the first step is to research your brand's specific users.  There’s no way you’ll be able to successfully design a product without understanding your users. You’d essentially be taking a shot in the dark, hoping that your design will resonate.…


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Engineering a Razor-Sharp UI/UX Strategy

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It’s a blast from the past to conjure up memories about the wave of breakthroughs that characterized a technological awakening in the ‘90s and early-2000s. Picture those days of Nintendo 64 or Game Boy, Walkmans, VHS cassettes and even that Snake game on a Nokia brick phone. The energy in the joystick was palpable. The combination of dynamic graphics with newfound data visualization in the screenplay was breathtaking. Being up close and personal with a screen was pure bliss. Eyes became…


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The Benefits of WordPress as Your Open Source CMS

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It goes without saying that your website is one of your most powerful assets as a brand. In a world dominated by the Internet and digital media, you need more than just a simple website. It is essential that you have an open source CMS solution that allows your brand to maintain a reliable presence online over time.  To that end, one of the most important decisions you can make in regard to your website is selecting the appropriate content management system (CMS) for your business.…


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Designing Web Sites For Corporations, Brands, Startups and Small Business

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When strategizing for a web design project, it’s important to make a distinction between small business, and corporate approach. Small businesses, startups, brands and corporations all have different needs and goals for their websites user experience. To understand this on a deeper level, you have to explore the reasons why. Small Businesses Market on Fewer Channels Small businesses may only need to focus on a few channels such as social media, email, and website, perhaps also a blog.…


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Adapting Familiar Pathways: Creating Ideal Journeys and Pathways

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To design and develop an impactful website, there must be specific design elements, calls to actions, and interactions that engage the user dynamically and engagingly. Good design is in the details, and creating a user experience that will excite, resonate, and convert users to the brand's service or product is a best practice solution and overall goal.  Influential Journeys and Pathways  When creating a journey and pathway that will engage the user throughout a website is done…


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How To Maximize Your Marketing Efforts In Web and Print

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When selecting the appropriate channel to execute your marketing efforts, you may wonder which would make a bigger impact: web or print? While both web and print marketing can be effective, it is helpful to know how each medium can help you succeed in your marketing efforts. Print It’s common knowledge that print marketing has been around for much longer than digital. Consequently, this medium is often seen as more authentic and trustworthy. It is also much more expensive to execute than…


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Web Typography: Does Font Choice Really Matter?

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Strong visual design demands attention. In web design, this means that the visual elements need to be organized intentionally to promote user engagement. In order to craft a compelling composition for a website, there are a lot of details to consider including the layout, colors, web typography, and of course the content itself. Although some elements may seem like purely aesthetic decisions, they all work together to impact the overall user experience. When it comes to web typography, the…


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