Designing Web Sites For Corporations, Brands, Startups and Small Business

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When strategizing for a web design project, it’s important to make a distinction between small business, and corporate approach. Small businesses, startups, brands and corporations all have different needs and goals for their websites user experience. To understand this on a deeper level, you have to explore the reasons why. Small Businesses Market on Fewer Channels Small businesses may only need to focus on a few channels such as social media, email, and website, perhaps also a blog.…


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Adapting Familiar Pathways: Creating Ideal Journeys and Pathways

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To design and develop an impactful website, there must be specific design elements, calls to actions, and interactions that engage the user dynamically and engagingly. Good design is in the details, and creating a user experience that will excite, resonate, and convert users to the brand's service or product is a best practice solution and overall goal.  Influential Journeys and Pathways  When creating a journey and pathway that will engage the user throughout a website is done…


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How To Maximize Your Marketing Efforts In Web and Print

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When selecting the appropriate channel to execute your marketing efforts, you may wonder which would make a bigger impact: web or print? While both web and print marketing can be effective, it is helpful to know how each medium can help you succeed in your marketing efforts. Print It’s common knowledge that print marketing has been around for much longer than digital. Consequently, this medium is often seen as more authentic and trustworthy. It is also much more expensive to execute than…


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Web Typography: Does Font Choice Really Matter?

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Strong visual design demands attention. In web design, this means that the visual elements need to be organized intentionally to promote user engagement. In order to craft a compelling composition for a website, there are a lot of details to consider including the layout, colors, web typography, and of course the content itself. Although some elements may seem like purely aesthetic decisions, they all work together to impact the overall user experience. When it comes to web typography, the…


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Iterative Design: Gain Valuable Insights For Your Product Development

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How do you create a website or platform that resonates with users? This is the overarching question, not just in web design, but in the entirety of product development. While it can be hard to predict the certainty of success, there are strategies that designers can use to better understand users. With iterative design, designers can test their product and gain valuable feedback to create a more effective final product.  What is Iterative Design? Iterative design is essentially a cyclic…


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Design Superior Digital Products Using the Laws of UX

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In user experience (UX) design, we examine how the user interacts with a digital product in terms of its usability, accessibility, and desirability. To that end, designers need to be able to anticipate the user's needs and expectations. By using the laws of UX, designers can develop a deeper understanding of user behaviors and create more meaningful products. Backed by various psychological principles and studies, a set of laws have been established in user experience design which can be…


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Building Consistency For a Better Customer Experience

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When it comes to web design, it’s easy to see the value in prioritizing experiences. Considering that lead generation and sales are major objectives, evaluating how users feel when navigating a website is definitely significant. Thus, designing for user experience will naturally benefit the site’s performance.   However, the value that experiences bring to the brand itself is often overlooked. Aiming for enhanced user experience in digital channels is undoubtedly essential. But to be…


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ArtVersion is a Top B2B Company in Illinois for 2020

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At ArtVersion, we put our clients before anything else! As designers, we pride ourselves on our highly collaborative approach and problem-solving skills. We are creative strategists and visual storytellers. Every year, Clutch announces their Leader Awards, a list of the top-performing B2B companies on their site according to geographic location and service line. This year, Clutch has named ArtVersion a top B2B company in Illinois in the advertising and marketing…


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Transforming the Digital Customer Experience

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There are many reasons why conversions are made or lost - and optimization cannot be made on mapping every move of every user. If drop rates are way up or way down, then the data is reviewed and changes made - but this could be too little too late. With solid customer experience (CX) strategy in place, a business can retain more customers and make more meaningful connections. In fact, recent studies have shown that having an ongoing customer experience strategy in place has increased revenues…


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UX and Ecommerce: Ensuring a Positive Experience

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Every business wants to provide top-notch user experience, drawing in repeat customers and attracting new ones through referral and reputation - since there are countless options, consumers will choose your e-commerce site if they have a superior UX. Below are a few of the steps that can get you to that high-quality status. Research Before beginning any UX design initiative, gather data about your users and what type of experience they want to have (since every industry is tailored to a…


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