Building Consistency For a Better Customer Experience

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When it comes to web design, it’s easy to see the value in prioritizing experiences. Considering that lead generation and sales are major objectives, evaluating how users feel when navigating a website is definitely significant. Thus, designing for user experience will naturally benefit the site’s performance.   However, the value that experiences bring to the brand itself is often overlooked. Aiming for enhanced user experience in digital channels is undoubtedly essential. But to be…


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ArtVersion is a Top B2B Company in Illinois for 2020

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At ArtVersion, we put our clients before anything else! As designers, we pride ourselves on our highly collaborative approach and problem-solving skills. We are creative strategists and visual storytellers. Every year, Clutch announces their Leader Awards, a list of the top-performing B2B companies on their site according to geographic location and service line. This year, Clutch has named ArtVersion a top B2B company in Illinois in the advertising and marketing…


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Transforming the Digital Customer Experience

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There are many reasons why conversions are made or lost - and optimization cannot be made on mapping every move of every user. If drop rates are way up or way down, then the data is reviewed and changes made - but this could be too little too late. With solid customer experience (CX) strategy in place, a business can retain more customers and make more meaningful connections. In fact, recent studies have shown that having an ongoing customer experience strategy in place has increased revenues…


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UX and Ecommerce: Ensuring a Positive Experience

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Every business wants to provide top-notch user experience, drawing in repeat customers and attracting new ones through referral and reputation - since there are countless options, consumers will choose your e-commerce site if they have a superior UX. Below are a few of the steps that can get you to that high-quality status. Research Before beginning any UX design initiative, gather data about your users and what type of experience they want to have (since every industry is tailored to a…


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Web Design – Visual Design and Narrative Alignment

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When most companies think of web design, they only focus on the visual aspects. Creating a visual aesthetic or standing out with a flashy visual presentation is usually the goal. However, this can mislead their brand as it's their unique brand characteristics that will allow them to connect with their audience and have a unique identity. Companies need to align their visual design with their unique narrative in order to make an impact with their website and further their branding initiatives.……


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Driven By Design: The Brand Refresh

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We exist in a design-driven culture. More specifically, consumers are driven to engage with businesses and brands that focus attention and importance on design as the first line of engagement. This is with good reason as a design-driven approach to branding and user experience can create a lasting and positive impact, even making or breaking a conversion strategy. From health care to finance to tech, it’s clear that the culture of continual design innovation is expected, and along with the…


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Key Insights on Jetpack for WordPress

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Heading into the Fall season, brands can make concentrated efforts to keep owned content running fresh. Websites and other corresponding digital channels can be tuned up for optimization. Jetpack by WordPress is a step in the right direction. On the heels of over 5 million active installations (and counting), Jetpack is a leading WordPress plugin created by Automattic, the site infrastructure powerhouse behind WordPress. Jetpack is loaded with practical site customization and security tools…


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The Impact of Design Systems on Brand Experience

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In today’s digitally-driven culture, delivering exceptionally designed products is paramount. As the user experience becomes ever more significant in today’s world, brands are finding they need to evolve faster than ever before to keep pace with innovation. With this as their goal, many influential brands have transformed the way they design digital products by implementing their own unique design systems. Design Systems Simply put, design systems incorporate a collection of reusable…


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5 Pro Tips for Overcoming Creative Blocks

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Regardless of experience or skill level, every designer will inevitably face stuck points in their work. While creative blocks can be incredibly frustrating and disheartening, they can actually help you grow and become a better designer. There are several strategies that can help you overcome creative blocks. These tips can help get your creative juices flowing again so you can get back on track to success. 1. Back to Basics In today’s digital age, designers are often stuck in front of…


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Adapting Familiar Pathways: Creating Ideal Journeys and Pathways

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To design and develop an impactful website, there must be specific design elements, calls to actions, and interactions that engage the user dynamically and engagingly. Good design is in the details, and creating a user experience that will excite, resonate, and convert users to the brand's service or product is a best practice solution and overall goal.  Influential Journeys and Pathways  When creating a journey and pathway that will engage the user throughout a website is done…


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