Content Development: How To Overcome The Most Common Challenges

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“Content is King.” Bill Gates coined this adage back in 1996, and it still rings true today. Content has the potential to drive traffic to your business, generate more leads, and improve your overall conversion rates. But that doesn’t mean that creating it is easy. Considering the over-saturation of content available online in our digital world, content development faces more challenges than ever before.  In order to be truly effective, everything you produce needs to be relevant and…


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ArtVersion Partners With Top Design Firms for its Inaugural Launch

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Widely recognized as Chicago’s finest creative agency, ArtVersion is a premier service provider that has supported numerous brands bring their visions to life. Over the years, we’ve worked with startups, organizations, and Fortune 500 companies to create impeccable user-centric designs.  We are extremely excited to announce that we’ve recently teamed up with Clutch’s new sister site, Top Design Firms for their official launch. Top Design Firms is a top resource for buyers looking to…


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Brand. Market. Advertise.

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It’s no secret that the world of technology has firmed up the need for businesses to hit the ground running in branding, marketing, and advertising. Though it may seem minor, knowing the differences between these three categories is paramount to the success of said businesses. It might seem like second nature in a lot of respects; brand yourself with a message, market that message with branded visuals and language, then advertise your product with a strategy that fits the mold of the previous…


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How To Optimize Your Digital Campaigns Using Performance Metrics

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Effective marketing comes down to finding ways to connect with your audience in a way that’s most convenient to them. It’s about meeting them where they’re at. In this day and age, that means taking your marketing campaigns to online channels. When developing your strategy, it’s important to track certain metrics to measure the overall effectiveness of your digital campaigns. Sure, you could push out digital ads or engage in digital outreach all day and simply hope for the best. But it would…


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The Relationship Between Storytelling and UX Design

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The goal of UX design is to create meaningful products that are relevant to users, and storytelling is one tool that can achieve that.  Throughout our daily lives, we are presented with an influx of stories. Many of which we are not even aware of. You may not read or watch television every day, but you experience some form of storytelling on a daily basis. Whether it comes from an ad on social media or from talking to one of your friends, you are experiencing stories.  There’s a…


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Building a Successful Brand Identity in 2021

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What makes a brand successful?  Years ago, a brand may have found success using traditional marketing and advertising tactics. But with the ever-advancing technology of today, there's a bit more to it. Businesses need to create a strong brand identity in order to stay relevant and be successful in the long-run. If you are at all familiar with branding, you’ll understand that there’s more to it than just having a memorable name and logo. While those are undeniably important components…


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Technological Innovation: Bringing UX Back To Our Senses

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In 2021, delivering superior user experience depends on a combination of creative thinking and researched intuition on technological innovation. It would behoove user experience (UX) designers to understand the implementations and limitations of progressive design trends in augmented reality, virtual reality, and every reality in between.  But understanding what’s happening, or what’s going to happen can’t be quantified with robust quality in the mind of a designer unless they…


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When Design Mojo Shapes Marketing Dimension

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It’s a design world, and marketing is not only living in it but also thriving in it too. Make no mistake that human-centric design is soaring as an irreplaceable factor in the ongoing hustle of earnest brand marketing that’s meant to leave a genuinely striking impression. The synergy between design and marketing remains pronounced, while the ebbs and flows of modern commerce suggest that a tangible correlation between the two will continue to have enormous implications on tomorrow’s economic…


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Building Your Brand Narrative: Find Your WHY

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For brands, authentic and lasting success relies on a strong brand narrative.  Since the beginning of time, storytelling has been leveraged as a powerful tool in human communication. And it’s easy to see why. We connect with stories on a deeper, more emotional level than we do with dry, factual data and information.  The same is true for brands. Audiences respond much more positively to a company that has a well-defined, authentic brand narrative. Although there needs to be a quality…


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Defining User Personas: Why It Matters

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In the pursuit of exceptional UX design, user personas are an important piece of the puzzle that designers can’t afford to overlook. In order to design ideal solutions that lead to more user-friendly products, it shouldn’t come as a surprise that the first step is to research your brand's specific users.  There’s no way you’ll be able to successfully design a product without understanding your users. You’d essentially be taking a shot in the dark, hoping that your design will resonate.…


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