Email marketing is a great way to get in closer contact with customers. You only pay for people you are actually sending to, instead of shot-gunning out to the world at large. You can personalize emails to suit the particular interests of that customer, instead of sending a generic brochure. Email marketing is predicted to return an incredible $53.52 for every dollar spent in 2013.
Direct email marketing (EDM) is for email based campaigns in which standalone advertisements are sent to a targeted list of recipients, customers or prospects.
EDM has now established itself as a powerful marketing tool that is already an essential component of effective campaigns. Yet, however strong your message, eye-catching presentation and graphically pleasing elements are essential if you are wanting to make the most of your EDM campaign. This is where we can help – from conceptualization to complete EDM design and development, we can provide exceptional email design and compilation services, allowing you to make your sales message count. Contact us today; we will be happy to discuss and help you to send attractive, professional and compelling announcements.
A professionally designed direct email is essential to grab and hold interest, maximize response and maintain your brand integrity. It needs to be short, easy to understand and most importantly, has to have “Call for Action” elements. The EDM is usually written in HTML code that serves to attract recipients and trigger “Call for Action”. A number of things make EDMs different from junk mail or other less sophisticated email messages. For example, you may use customer name personalization techniques so the recipient is addressed as an individual. In contrast to the bombardment approach of spam, the concept behind direct email marketing is that it makes more sense and is sent to a smaller group of recipients that are actually interested in receiving such messages. Direct email marketing campaigns are generally permission based opt-in and opt-out, rather than unsolicited commercial email.
Create and send email campaigns
Staying in touch with your customers is an important element in any business. With our new EDM platform, we make the process very simple while giving you the most advanced tracking and compiling features available.
Analytics and detailed stats
Real-time reports that let you measure the effectiveness of every campaign you send. It goes way beyond “opens and link clicks” you can measures related sales, conversions and ROI with our Google Analytics integration. We even show you what email clients and version your subscribers are using.
Import and Export to Excel
No matter the format your lists are in, we make it easy to import into your account. You can export all reporting data to Excel for offline storage or further analysis.
Manage lists and subscribers
System handle opt-ins and opt-outs as well as bounced emails automatically keeping your list.