Retail Packaging Design
Packaging Design for Retail
While many consumers focus on the features and benefits of a product, the packaging often plays a large role in attracting sales and creating a perception value. As a manufacturing company, your products will be going up against many competing products on the retail shelves. That’s why ignoring packaging design can often lose you sales. Even if you have the superior product, your product can be outshined by competing products with better packaging.
ArtVersion has a team of creative professionals with years of experience, so we can help create packaging that grabs attention and persuades consumers that are trying to make a decision on which product to buy. Whether you’re in the business of selling software, cosmetic products, or even food, the right packaging design can significantly boost sales. It’s all about standing out and making an impression that the consumer can’t ignore.
You have to understand that the packaging itself is a sales tool. Even though branding and marketing your product on a large scale can generate awareness and create a positive perception, it doesn’t necessarily do the complete job. It cannot do the selling in the retail chain or store.
Many consumers will be sold on your branding and marketing efforts alone. However, there will always be a large group of consumers that are aware of your products but want to make the best decision on which product to buy. Some consumers may also be unaware of your brand or company. In these scenarios, packaging is one of the biggest factors that lead to the sale.
We can help make your packaging more eye-catching while also conveying the value of your product through design. We work on everything from the font, images, logo, brand concepts, slogans and sales copy to help facilitate the sale. If you already have a design concept that you’re using, we can help you improve upon it to make it more effective and impactful.
We mainly focus on the design aspect of your packaging but we can extend that to the actual content in the packaging if needed. This includes the design of user guides/manuals, catalogs, upsells, coupons, and more. If you follow Dieline, an industry eliding blog about packaging design, and want your packaging to the specifications of a concept that you’ve found, we can also help.
We can also help if your company requires prototyping of the packaging box. While we don’t do the actual prototyping, we can work with packaging manufacturers to create the prototype for the packaging if you want the complete project outsourced to us. We’ll take the leadership role and make sure that everything is covered so that you can focus on your core competencies.
So if you’re planning to launch a product or you’re currently in the middle of promoting a product, don’t fall short at the packaging. Our creative team consists of experts in design, branding, and advertising, so you can expect an outstanding final product.