Charts and Diagrams Design

Charts, diagrams, and graphs are visual representations of your company data.

Data Visualization

Charts, diagrams, and graphs are visual representations of your company data. In a chart design, data is presented in bar or line charts. A chart can represent tabular numeric data, functions or some types of qualitative structures, but compression charts are also a very popular way of conveying a certain message. A diagram is a 2D or 3D geometric symbolic representation of information according to some visualization techniques. Sometimes we use a 3D technique for visualization which is then projected onto the 2D surface such as a piece of paper or a monitor. Typically, the charts, diagrams, and graphs we design are mostly graphical, containing very little text, since human eyes are generally able to infer meaning from pictures quicker than from text. A graph’s title usually appears above the main graphic and provides a succinct description of what the data in the graph refers to.

Purpose and the Audience

It’s very important that we understand the purpose and the audience of each graph. The graphs that you will be using in your online and offline presentations should be consistent in their style and design execution. Very often, the graphs we design for Power Point presentations and Internet usage end up in annual reports, brochures and proposals. That’s why it is important to make sure that the very first design is executed in the appropriate file format. We almost always use vector files in order to export your graphs, charts, and/or diagrams for presentations. It is also the best file format for ascertaining sharp lines for printed versions. This file format is also important later when it comes to adjustments, editions, editing of the graph, and the future production of consistent graphs in the same style.