By Forbes Contributing Author; Goran Paunovic – Founder, ArtVersion Interactive
ArtVersion’s design and strategy teams share their process of assessment by exploring what makes a brand potentially outstanding. When designed and marketed in a consistent and brand aligning way, this stand-out aspect — the differentiator — is what will attract an audience, garner attention and lead to conversion opportunities.
In building a differentiation strategy, certain qualities should emerge as the sole options for what customers want and need. ArtVersion explores five essential elements that must be present to ensure a brand’s differentiator shines through to the marketplace.
Read More: Full Article
About Forbes Agency Council
Forbes, one of the most iconic media companies in the world, and the team behind Young Entrepreneur Council (YEC), a world-class entrepreneurship organization, have partnered to create a new kind of professional community — Forbes Councils. Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community YEC. In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.See More...