How To Fuse Design And Data Intelligence With Human Experiences
By Forbes Contributing Author; Goran Paunovic – Founder, ArtVersion Interactive
Experience is everywhere. From experiential marketing to user experience (UX) and customer experience (CX), the focus is on how a consumer is interacting with a brand or product. To have a full understanding of what experience a consumer would enjoy, you need to understand the data. Data-driven design is about using information gleaned from both quantitative and qualitative sources to inform how you make decisions for a set of users.
Read more at: Full Article
About Forbes Agency Council
Forbes, one of the most iconic media companies in the world, and the team behind Young Entrepreneur Council (YEC), a world-class entrepreneurship organization, have partnered to create a new kind of professional community — Forbes Councils. Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community YEC. In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.See More...