Forbes

The Most Effective Content Marketing Tool Your Strategy May Be Missing

Written by Versions Collective

Through quality content and great design – the white paper can be one of the most successful tools for lead generation and building brand trust.

There’s arguably no better way to gain the hard-earned trust of a customer than the use of the tried and tested format of the white paper. Often pushed aside for more dynamic methods of delivery, the white paper is highly shareable if crafted with valuable, useful or groundbreaking content. Based on the trust aspect built through researched content based on analysis, data and thought leadership, users are driven to share the knowledge – providing a service to their own industry, offering tips, tools and resources to help problem solve and discover new solutions.

Full Article at: Forbes.com