Written by Forbes Agency Council, Contributor ArtVersion Interactive
ArtVersion’s Goran Paunovic shares his take on whether newspapers are worth the investment for advertisers when it comes to promoting their business. In collaboration with the Forbes Agency Council and the #GettingBuzz roundtable. Contributing agency member ArtVersion offers perspective.
As with all advertising delivery platforms, the medium must fit the strategy. Newspaper ads can be costly depending on the publication, likely will only be seen in a quick moment, and there is no solid way to track conversion. However, for the right campaign, or as a component of a larger initiative, they can be a game changer, making more of a tangible statement than digital ever could. – Goran Paunovic, ArtVersion Interactive Agency.
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