The Washington Informer

Small Biz Dependent upon Social Media, Not Websites

ArtVersion Director of Strategy Weighs In

More than one-third of small businesses do not have a website, according to the fourth annual Small Business Survey conducted by Clutch, a B2B research firm. One in five small businesses are selectively using social media instead of a website in an effort to engage customers, the survey found.Small businesses consider cost a bigger concern than the potential repercussions of not having a website. Clutch found that social media platforms such as Facebook and Instagram attract small businesses by cultivating a highly engaged user base. However, relying solely on social media may be a precarious business strategy.

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