36 – Photography

Welcome to the Rediscover Your Brand Podcast! I’m your Host Mike McCormick. For the past couple of weeks we have kept our main focus on the Internet and have discussed different tools your organization can utilize to help your business grow in this technological world.  Now this week we are going to steer away from the internet focus and talk about a completely different subject. We are going to discuss photography, now this is one of my favorite subjects so I am going to make this episode a lot of fun. Photography is also a one of my personal hobbies and I like to very much use is it for professional as well as personal use. Now there are a lot of different topics we will be covering this week and they consist of: beauty, architecture, product and photography for social media use. With all the topics we are going…

8 years, 2 months ago

35 – Mobile Commerce

Welcome to the Rediscover your Brand Podcast! I’m your host Mike McCormick. For the past couple weeks we have been talking about the different types of Internet marketing and how you can effectively use them. Well this week we are going to steer into a slightly different direction but keep the same Internet focus, just go into a little more specific subject. This week we are going to focus mainly on Mobile Commerce. We are going to cover what Mobile Commerce is, how it is related but also different than e-Commerce and why you should be using it. To start let’s talk about what Mobile Commerce is. We can say mobile commerce is still kind of in its early days, but I am here to give you a brief explanation. Well first mobile commerce is being referred to as m-Commerce in most instances so if you see or hear m-Commerce…

8 years, 2 months ago

34 – Social Media Marketing

Welcome to the Rediscover Your Brand pod cast! I’m your host Mike McCormick. Last week we talked about email marketing and how your organization can utilize it. Well this week we are going to stick with the internet marketing genre and talk about social media marketing.  We are going to cover the different types of social media, how to effectively use it, the benefits of social media, and integrating social media with your already existing website. To start I am going to give you a brief overview and explanation of what social media marketing is. Social Media marketing is a marketing strategy of using social sites to advertise, promote and receive audience feedback. Utilizing Social sites to market your organization can become pretty simple and cost effective once you learn how to use it. Social networking sites have been around for over a decade now. More and more keeping popping…

8 years, 2 months ago

33 – Email Marketing

Welcome to the rediscover your brand pod cast. I’m your host Mike McCormick and today we are going to discuss email marketing. We will cover the ins and outs of email marketing, how it will help your organization and a couple things in between. To get started most of us already know what email marketing is, but  for those of you who don’t I am going to give you a quick explanation. Basically email marketing is the way of creating a message to advertise to a mass amount of individuals in a cost effective way through email. It’s pretty simple, just interacting with your target audience through email. Now usually the first thing that comes to mind when you think about email marketing is junk! most of think it is just junk and spam in our inboxes and we want nothing to do with it, so why would we want…

8 years, 2 months ago

32 – Responsive Web Design

Welcome to the rediscover your brand podcast. I’m your host Mike McCormick and today we are going to discuss responsive web design. We will cover what responsive web design is, how it works, how we can benefit from it, as well as compare responsive web design to other mobile design platforms. To start we all want to know what responsive web design is. The actions are in the title, responsive web design is a process of designing one website that adjusts to the screen size it is being displayed on. We all wonder how new technologies work and I am here today to tell you how responsive web design works. Responsive web design is based on a flexible grid pattern and with the use of HTML5, CSS and media queries, it creates and easy, friendly way for websites to have viewable content across all different platforms without the hassle. Responsive…

8 years, 2 months ago

31 – Organic vs. Paid SEO

There are two kinds of search: organic search and paid search. Organic search is based on unpaid, natural rankings determined by search engine algorithms, and can be optimized with various SEO practices. In contrast, paid search allows you to pay to have your website displayed on the search engine results page when someone types in specific keywords or phrases. The fee you pay is based on either clicks or views of your ads.

8 years, 6 months ago

30 – 9 Tough Questions To Ask Before Your Build A New Website, Etc.

Welcome back brand builders. Review this check list below before you listen to this podcast. Is it in keeping with your business plan, strategy and sales logic? Does it inform, educate, enlighten or entertain your prospect? Is it both well planned and well designed? Does it offer a solution to a prospect’s problem? Will it reach the right audience at the right time with minimal waste? Is it a partial campaign, and does it have consistency with collateral materials? Does it explain why your company is different than your competitors’? In the long run, will it bring in at least twice as much revenue as it costs? Is it different from your competitors’? Knowing the answers to these hard questions will result in a finished product that is well thought out and effective. This applies to websites, facebook, twitter, new branding, logo design etc. Make sure to ask yourself the…

8 years, 6 months ago

28 – 9 Way to create an effective Google Adwords Campaigns

Welcome back brand builders. This week on the rediscover your brand podcast we are talking with you about 9 ways to create an effective google adwords campaign. This week at the ArtVersion offices we have been setting up several google adword campaigns for our clients. As a full interactive agency we offer many services and one of them is setting up and maintaining our clients adword campaigns.

8 years, 6 months ago

27 – Youtube Marketing & Website Commercials

Welcome back brand builders. This week on the rediscover your brand podcast we are talking with you about youtube marketing and creating website commercials. Watch this website commercial before listening to this weeks podcast.

8 years, 7 months ago