All posts tagged: brand

37- Content Strategy

Welcome to the Rediscover Your Brand Podcast! I’m your host Mike McCormick. Last week we took the path of photography and grasped a good amount of elements to help your organization advance into the photography world. This we are going to set our focus on content strategies. This is one of the most important topics we are going to cover and will include an overview of previous topics. I am pretty much going to go over what content strategy is and then go on to a how and why while relating content strategies back to previous topics throughout today’s show. Let’s start out by talking about what content strategy is. First content is all the material that you make public, pretty much can be anything from articles, pictures, products, rants, raves, pretty much anything that you desire and you want to be known to the public is content. Now the…

6 years, 6 months ago

23 – Brand Voice & Social Media

Welcome back brand builders to episode number 23 of rediscover your brand podcast. I’m your host Kip Russell the social media manager at ArtVersion. This week on rediscover your brand podcast we will be talking about Brand Voice and Social Media . To read more about Brand Voice visit our blog or listen to the full podcast of 10min. Consider these points of your Brand Voice when using social media: 1)     What is your Character/persona? 2)     What is your tone? 3)     What is your language? 4)     What is your purpose? @artversion facebook.com/artversion

7 years, 14 days ago

18 – How to self publish your own book

Welcome brand builders this is rediscover your brand podcast episode #18 brought to you by ArtVersion interactive. I’m your host Kip Russell. I’m a social media manager for ArtVersion, multiple brands a marketing enthusiast and I’ve even wrote a TV theme song. This week on rediscover your brand podcast we are E-books and self publishing. This week at the ArtVersion offices a client of ours asked us to assist him in self publishing his book. He had no idea where to begin so while going through the steps and educational process with him I thought this would be a great topic to discuss with our brand builders.

7 years, 1 month ago

17 – Conversion Rates & Web Redesign

Welcome brand builders this is rediscover your brand podcast episode #16 brought to you by ArtVersion interactive. I’m your host Kip Russell. I’m a social media manager for multiple brands as well as marketing enthusiast and I’ve even wrote a TV theme song. This week on rediscover your brand podcast we are talking conversion rates based on a website redesign as well as a few other statistics. So this week at the ArtVersion offices one of our customers contacted us to let us know that the redesigned website we created for him a year ago had increased his conversion rates from 4% to 8% in terms of visitors the contacted him threw his website and based on his overall traffic numbers.

7 years, 1 month ago

15 – E-Commerce Website Overview

Welcome back brand builders this is rediscover your brand podcast episode #15 brought to you by ArtVersion interactive.  I’m your host Kip Russell. I’m a social media manager ArtVersion and other brands as well as marketing enthusiast and I’ve even wrote a TV theme song. This week on rediscover your brand podcast we are talking about the importance of ECOMMERCE websites. An Ecommerce website to dumb it down is basically an online digital store front for your brand. Some of the most well known E-Commerce sites in the world are amazon.com, Zappos.com and even broadway.com which sell tickets to shows and upcoming shows on broadway.  These website are designed with the simple yet complex task of marketing new products and then selling them efficiently online. The first step in building an e-commerce website is developing the user interface design. User interface design is crucial because this is what your everyday visitor…

7 years, 2 months ago

13 – Social Media Rant & Misconceptions

Welcome brand builders this is rediscover your brand podcast episode #13 brought to you by artversion interactive.  I’m your host Kip Russell.  I’m a social media manager for multiple brands as well as marketing enthusiast and I’ve even written a TV theme song. This week on rediscover your brand podcast we are talking about misconceptions of social media and how they could be affecting your company. Social media is not the savior

7 years, 2 months ago

11 – Marketers are the new Publishers

Welcome brand builders to re-discover your brand podcast episode #11 brought to you by artversion interactive. I’m your host Kip Russell, tv theme song writer, social media manager for multiple brands and over cool guy. Recently I read an article by Mike Moran that was titled “Publishing is dying because marketers are the new publishers.”

7 years, 3 months ago