All posts tagged: website branding

37- Content Strategy

Welcome to the Rediscover Your Brand Podcast! I’m your host Mike McCormick. Last week we took the path of photography and grasped a good amount of elements to help your organization advance into the photography world. This we are going to set our focus on content strategies. This is one of the most important topics we are going to cover and will include an overview of previous topics. I am pretty much going to go over what content strategy is and then go on to a how and why while relating content strategies back to previous topics throughout today’s show. Let’s start out by talking about what content strategy is. First content is all the material that you make public, pretty much can be anything from articles, pictures, products, rants, raves, pretty much anything that you desire and you want to be known to the public is content. Now the…

6 years, 6 months ago

30 – 9 Tough Questions To Ask Before Your Build A New Website, Etc.

Welcome back brand builders. Review this check list below before you listen to this podcast. Is it in keeping with your business plan, strategy and sales logic? Does it inform, educate, enlighten or entertain your prospect? Is it both well planned and well designed? Does it offer a solution to a prospect’s problem? Will it reach the right audience at the right time with minimal waste? Is it a partial campaign, and does it have consistency with collateral materials? Does it explain why your company is different than your competitors’? In the long run, will it bring in at least twice as much revenue as it costs? Is it different from your competitors’? Knowing the answers to these hard questions will result in a finished product that is well thought out and effective. This applies to websites, facebook, twitter, new branding, logo design etc. Make sure to ask yourself the…

6 years, 10 months ago