Understanding the the needs of the end user is critical to delivering an intelligent design. With a solidly developed brand foundation, the packaging development process focuses on how the identified customer base will utilize both the product and package, providing informative and user-centered content about the brand and products uses.
AND CUSTOM INDUSTRIAL PACKAGING
On the heels of a full brand refresh, ArtVersion worked with the newly designed Uni Post Systems brand team to determine product specifications for a new suite of industrial packaging. The team leveraged existing knowledge of Uni Post System’s brand values to concept and design packaging systems that would reflect the refreshed look and feel, resonating with the brand’s longtime loyal customer base.