Lifestyle brands possess a level of connection with their audience – becoming integrated into their daily lives, so it is critical to determine what is necessary to authentically engage audiences while remaining competitive and relevant – taking into consideration market insights, brand goals and personalization.
Building a Lifestyle Brand
Approaching ArtVersion with a robust existing customer base, Naturoco was looking to rebrand and rethink their approach to both identity and ecommerce. With a curated collection of products reflecting all things modern, minimal and natural – it was critical for the interface to reflect the look and feel of the brand perspective. Exploration of user pathways led to a new navigational structure, optimized user experience, content strategy, extensive image curation and robust ecommerce platform.