Newly launching web based platform, Air My Biz engaged ArtVersion to introduce their new digital service offering connecting merchant’s with consumers in their local communities. Our creative team implemented brand development, content strategy, image curation and UX/UI design to establish a a solid launch point for a growing business.
User conversion and engagement
Air My Biz needed a design solution that would introduce strong positioning and identify them as a player in the market. Approachability was a main focus as the site needed to appeal to a wide audience of consumers, merchants and brand ambassadors. Differentiation was also key to stand out from other lead generation service brands already established in the marketplace.
ArtVersion recommended an approach to the design that was both informational and lifestyle driven. Through pared down content and the use of how-to videos, the user is easily engaged and informed on what Air My Biz has to offer. A combination of interactive scrolling features and focused button based calls to action bring the user to faster conversion and engagement.