With over 125 years of experience, Aronberg Goldgehn is dedicated to loyalty, steadfast determination, and quality. As their practice has evolved, their services and company has grown. To reflect these qualities, the firm engaged ArtVersion to refresh their brand and identity to reinforce their commitment to existing clients and engage new prospects.
Identity & Brand Positioning
Back in 2008, Aronberg Goldgehn’s law office approached ArtVersion Creative Agency in need of a complete corporate identity and logo redesign. Together, we agreed that their old name of “Aronberg Goldgehn Davis & Garmisa” was too long and cumbersome for the current market, understanding that word-of-mouth requires easy verbiage. We re-branded the firm with a shorter name “Aronberg Goldgehn,” developed a unique iconic logo design, new corporate identity, and a full line of collateral and stationery design including the attorney’s profile cards. It was a pleasure to be such a crucial part of the brand’s redesign.