Challenge

At the time when blockchain technology began dominating the way capital, data, and information flowed in the modern world, Chicago Crypto Capital emerged to help clients navigate the varying complexities of the technological, financial, and regulatory environments. The firm approached ArtVersion with an ambitious goal for expansion, recognizing their need for stronger branding and a more comprehensive web and marketing strategy.

They had the vision; they had the capabilities — all they needed was a dynamic visual identity and implementation strategy to bring their brand to life.

Strategic Solution

A credible initiative alone is not enough to make a brand flourish. It needs a strong brand strategy accompanied by the right visual elements to communicate its true value. Chicago Crypto Capital engaged ArtVersion to deliver a sophisticated brand identity design that could be leveraged throughout all brand assets moving forward. The engagement started with the logo design, incorporating sleek, luxurious color palettes and typographic styles that would establish a professional look and feel for the brand. The ArtVersion team then strategized assets including print collateral and marketing materials for digital distribution, in addition to UI/UX design.

cover booklet
booklet spread
booklet spread2
tokenization cards
tokenization cards 2
desktop wallpaper design

UI/UX Design

Upon project kickoff, the ArtVersion team began an in-depth process of research and discovery to establish the appropriate user pathways and site architecture for the interface. The objective was to solidify Chicago Crypto Capital’s innovative expertise, so the user experience had to reflect their credibility within the industry. To do this, the ArtVersion team conducted a thorough analysis of the firm’s target users to identify user expectations and conversion opportunities. Building off of the new brand identity, ArtVersion designed a modern interface for the firm, selecting the appropriate photography and incorporating elegant visual elements across the site.

wireframes one
wireframes two
wireframes three
home wireframe long
home uiux
home page2
capabilities page
about page2
home page long

UI/UX Mobile Design

ccc mobile screens 1
ui mobile screen
ui mobile screen2
mobile designs

Result

Today, Chicago Crypto Capital is a leading advisory firm based in the Chicago Board of Options Exchange operating at the intersection of technology and finance. With an engaging visual identity design in combination with modern brand assets and a scalable web presence, ArtVersion established a solid foundation accommodating for future expansion.