Innovation Behind the Art and Science of Color
Datacolor, a leading color management company, continued its track of innovation and technology. ArtVersion stepped in to help the team with a leading UI, and UX development for desktop software.
Color Confidence Redefined
Color calibration made simple. Design made to make an impression.
To make color management accessible to their users, Datacolor required a modernized and robust user interface design for their color calibration software. Their advanced technology allowed for specific color hue detection on monitors.
This would allow consumers such as brands, photographers, designers, and more, to configure their screens for the utmost color adjustments. ArtVersion worked with the team to design not only the gamification and UI screens but also the workflow of how the calibration process would function.
The interface design remained true to Datacolor’s established brand colors, a dominant red alongside accent colors of black and white. The usage of white in the foreground allowed for a simple, yet classic aesthetic feel, while the UI elements in red engaged the user with a prominent pop of color.
Helvetica was the selected typography choice and was chosen for its clean, modern lines, and readability. The typography decision also had to convey its text cues and directions for the user as they synchronized devices, thus the sans-serif typeface was perfect, with its uniform stroke weight and tight minimalistic curves.
The interface screens for color measuring needed to pair with the monitors of the user's choice. From user pathways to microinteractions and screen synchronization, the goal was to ensure that these components functioned individually and integrated structurally as a cohesive unit.
An Intuitive Experience
ArtVersion conducted an intricate and research-heavy of Datacolor's technology to gauge the best solutions for the calibration flow. Every detail was considered, such as user context-of-use for a seamless detection experience.
Enhancing Visual Brilliance
The final deliverables were a cohesive and unified workflow of the monitor calibration, pairing, and completion structure that offered a distinctive and cutting-edge feel—custom-designed for Datacolor and its continuous innovations in the color management industry.